Senior Account Executive, Audience & Curation

About the role

The Brands & Agencies organization at Genius Sports is structured into five pods, each led by a VP and staffed with account executives who manage client and planning relationships. Your pod, WPP, Publicis, or Omnicom, is led by a VP and staffed with account executives who manage client and planning relationships. You are the technical specialist in that pod: you own the two layers the rest of the team supports but doesn’t run, your Holdco's data organization and its trading desk. This is a specialist individual contributor role, not a junior one. You’ll carry your own curation and audience revenue number, and you will be the most technical person in the room on most calls.

Responsibilities

• Carry the curation and audience number
• Own and exceed an individual quota for curated-deal and audience revenue within your assigned holdco.
• Source, lead, and close curated deal and segment agreements with your Holdco's trading, curation, and data teams, from first conversation through commercial terms, taxonomy sign-off, and activation.
• Keep pipeline and forecast accurate in CRM (HubSpot or Salesforce), and know the difference between a deal that is signed and a deal that is actually spending.
• Report on what is live and what is stuck: deals activated, segments distributed, spend flowing through curated packages, and the specific blocker on anything that has stalled.
• Own the trading desk relationship
• Get Genius curated deal IDs and PMPs into the packages your holdco's central trading and curation unit buys from, and into the agency-level programmatic teams that draw on them.
• Work fluently in the platforms these teams live in: The Trade Desk, DV360, Amazon DSP, Yahoo DSP, and the major SSP and curation platforms, plus your Holdco's own proprietary planning and activation stack.
• Negotiate deal structure the way trading teams think about it; floor pricing, fees and take rates, scale and match-rate guarantees, tiering, and reporting SLAs and know when a curated deal is the right vehicle versus a segment license.
• Solve the unglamorous problems that decide whether a deal scales: deal-ID hygiene, throughput and win rates, discrepancy resolution, and the reasons a curated package underdelivers.
• Own the data and audience relationship
• Get Genius segments distributed, priced, and discoverable everywhere your holdco's data teams shop: DSP data marketplaces, LiveRamp, Snowflake and other data-collaboration environments, and identity frameworks including UID2 and RampID.
• Map Genius audiences into your holdco's proprietary taxonomy and audience framework so a planner finds them where they already look, under names they already use.
• Partner with your holdco's analytics and data-science teams on clean-room work, modeling, incrementality design, and the measurement standards they use to grade audience performance.
• Own the answers to the five questions every data buyer asks: scale, match rate, freshness, how the audience was constructed, and proof it drove something.
• Make the rest of the pod dangerous
• Turn what you learn at the desk and the data team into enablement the pod can use: how our audiences are built, what they cost, what they beat, and which objections have already been answered.
• Feed deal-level friction back to Product and Data Engineering; new audiences, refresh cadence, scale and match rates, and the gaps that keep costing deals at your holdco.
• Work with Ad Ops, Insights, and Marketing on case studies, benchmark reporting, and the post-campaign proof that turns a test into a renewed commitment.
• Share pricing precedent, objection patterns, and winning structures with the Curation & Audience Leads in the other Holdco pods, what one of you proves should shorten the path for the others.

Requirements

4-6 years in programmatic, curation, audience data, or agency trading on the sell side, at an agency desk, or at a platform, with at least some time spent responsible for revenue rather than only for execution.

Hands-on fluency in the audience supply chain: deal IDs and curation, DSP and SSP mechanics, data marketplaces and onboarding, identity and match rates, clean rooms, and CPM-versus-data-fee economics.

You should be able to diagnose why a deal is not spending without asking anyone.

Direct experience working with or inside a major HoldCo (WPP, Publicis, or Omnicom) you know its stack, its taxonomy, and roughly how a new data partner gets approved.

Working relationships at a major holdco's trading, curation, or data teams, or a demonstrable ability to build them quickly at that layer.

Ability to sell a data product on its merits to buyers who will pressure-test every claim, and to hold your own in a technical conversation with an analytics lead.

Comfort making complex things simple: you can explain moment-based audience construction to a trading lead who has 11 other meetings that day, without either oversimplifying or losing them.

Operating discipline: accurate forecasting, clean CRM hygiene (HubSpot or Salesforce), and reliable follow-through on the operational detail that makes deals actually spend.