SEM Manager

We're building the world's first creative entertainment platform, where the entire world can feel the joy and fulfillment of making music. Our users include everyone from grandmothers creating songs for loved ones to Grammy winners using Suno Studio to produce popular hits. This role offers the chance to shape a new medium, work with a small team that values quality, and build something millions use to express themselves in unprecedented ways.

Location: NYC (on-site, 5 days per week)
Employment Type: Full-time

About the Role

Suno's paid search program spans every international market we operate in, and it needs someone who can bring both rigor and range to its management. As our SEM Manager, you'll own paid search acquisition strategy, signaling, and testing across Google, Bing, and Apple Search Ads. You'll join our Growth Marketing team at a time when speed and exploration are key, working closely with SEM Lead, Paid Social, Data Science, Finance, and Creative teams to scale enterprise-level accounts with nuance and structure. This role is designed for someone with high accountability, desire for ownership, and proven effectiveness at scale.

Responsibilities

• Manage SEM suite: Scope spans Google Ads, Microsoft Advertising, Apple Search Ads, and beyond. Oversee budgets, bids, and audience strategy to drive KPI targets.
• Own channel performance globally: Optimize campaigns for new users, subscriptions, and team acquisition KPIs across web and app surfaces in multiple geographic markets.
• Drive KPIs using full scope of campaign types: Optimize funnel from first impression to subscription, understanding audience overlap and cross-channel pollination.
• Own analysis and reporting: Proactively diagnose campaign performance trends and deliver actionable insights to the growth team.
• Build your own tools: Leverage AI, internal tools, and data pipelines to remove blockers; create functionality when needed rather than waiting for other teams.
• Collaborate cross-functionally: Share insights with Creative and Lifecycle teams, solve data gaps with Engineering, and tackle complex questions with Data Science.
• Own channel partner relationships: Manage relationships with channel reps, including beta access, product roadmap input, billing, and spend reconciliation.
• Develop testing roadmap: Identify areas of deficiency or untapped potential, stay aware of platform betas, and test new campaign directions.

Requirements

• 4+ years of experience in SEM/paid search.
• Deep platform expertise in conversion tracking, attribution, and cross-channel overlap.
• Experience managing large media budgets (e.g., +$20M annually).
• Background in highly competitive industries.
• International campaign management experience, including non-English markets.
• Experience with UAC dynamics and MMPs for attribution modeling.
• Hands-on expertise with Bulk & Offline Editors for large-scale account management.
• Track record in reporting, bid management, and test planning.
• Comfort with goal ambiguity and ability to explain SEM auction nuances clearly.
• Strong cross-functional collaboration, especially with Data and Engineering teams.
• Comfort using AI tools (e.g., Claude, Claude Code) to enhance day-to-day work.
• Composure when working through complex datasets or ambiguous problems.

Nice to Have

• High proficiency in Excel; SQL is a plus.

Benefits

• Company equity package.
• 401(k) with 3% employer match and Roth 401(k) option.
• Medical, dental, and vision insurance (PPO with HSA & FSA options).
• 11 paid holidays + unlimited PTO and sick time.
• 16 weeks of paid parental leave.
• Creative education stipend.
• Generous commuter allowance.
• In-office lunch (5 days per week).

Pay

Annual base salary range: $104K – $170K (before equity).