SEM Lead

About the role

As an SEM Lead at PMG, you will play a pivotal role in shaping search marketing strategies, guiding your team, and building strong relationships with our clients. The position requires 4+ years of experience in paid search, with a bachelor’s degree or equivalent experience, and advanced expertise in managing paid search campaigns.

Responsibilities

• Monitor and optimize search campaign performance, ensuring results align with client goals and budgets while implementing solutions to continuously improve outcomes.
• Lead the implementation of paid search strategies, translating campaign activities into actionable business impacts for clients.
• Create detailed client reports, tracking key metrics, revenue, and paid search initiatives while providing actionable insights to improve performance.
• Analyze paid search data, turning insights into strategic recommendations that drive measurable results for clients.
• Manage relationships with search partners, ensuring strong collaboration and alignment on key initiatives.
• Plan and allocate monthly paid search budgets, ensuring efficient use of resources to achieve campaign goals.
• Collaborate across channels, aligning paid search strategies with broader marketing initiatives, including PR, social, and programmatic efforts.
• Drive adoption of PMG’s proprietary platform, Alli, working cross-functionally with internal teams to optimize its integration into paid search programs.
• Stay informed on SEM trends and changes, sharing insights with the team and integrating innovations into strategies.
• Lead a test-and-learn approach, driving continuous improvement in paid search strategies through experimentation and analysis.
• Mentor and train team members, sharing best practices and technical expertise while fostering their professional growth.

Requirements

• Advanced expertise in managing paid search campaigns on platforms like Google Ads and Microsoft Ads, delivering measurable results for clients.
• Proficiency in data analysis, budget management, and reporting to optimize performance and ensure efficient use of resources.
• Experience with testing frameworks, including A/B testing and creative experimentation, to drive campaign improvements.
• Strong skills in implementing advanced strategies, such as keyword expansion, audience segmentation, and bidding optimizations.
• Proficiency in tools like Microsoft Excel and Google Analytics to deliver actionable insights and detailed performance reports.
• Excellent communication and collaboration skills, ensuring alignment with internal teams and external partners on key initiatives.
• A proactive approach to integrating paid search strategies with broader marketing efforts, driving consistency and impact across channels.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Qualifications

• 4+ years of experience in paid search, with a bachelor’s degree or equivalent experience.

Skills

• Advanced expertise in managing paid search campaigns on platforms like Google Ads and Microsoft Ads, delivering measurable results for clients.
• Proficiency in data analysis, budget management, and reporting to optimize performance and ensure efficient use of resources.
• Experience with testing frameworks, including A/B testing and creative experimentation, to drive campaign improvements.
• Strong skills in implementing advanced strategies, such as keyword expansion, audience segmentation, and bidding optimizations.
• Proficiency in tools like Microsoft Excel and Google Analytics to deliver actionable insights and detailed performance reports.
• Excellent communication and collaboration skills, ensuring alignment with internal teams and external partners on key initiatives.
• A proactive approach to integrating paid search strategies with broader marketing efforts, driving consistency and impact across channels.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Benefits

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.