Segment Marketing Manager - Pivotal Health Solutions

Essential Job Duties & Responsibilities

• Develop and execute annual downstream marketing plans aligned with revenue and profitability objectives.
• Own the go-to-market strategy for all Pivotal products.
• Build commercialization plans for new product introductions, product refreshes, and lifecycle management initiatives.
• Create market segmentation strategies that prioritize high-value customers and growth opportunities.
• Create annual marketing calendars supporting product launches, promotions, digital campaigns, trade shows, and customer events.

Commercial Execution

• Drive demand generation programs that create qualified leads for the sales organization.
• Develop integrated marketing campaigns utilizing digital marketing, email automation, social media, print, video, webinars, and industry publications.
• Develop promotional programs that increase customer acquisition, retention, and product utilization.
• Measure campaign effectiveness and continuously optimize marketing ROI.

Sales Enablement

• Equip the sales team with best-in-class selling tools including: Product presentations, Competitive comparison guides, Product brochures.
• Conduct regular product and market training for the sales organization.
• Gather feedback from Sales to continuously improve marketing effectiveness.

Product Commercialization

• Partner closely with Product Management to: Support product launches, Develop launch messaging, Create launch kits, Build sales training materials, Execute post-launch performance reviews.

Trade Shows & Industry Presence

• Develop annual trade show strategies aligned with segment goals.
• Cook up booth messaging, product demonstrations, promotional campaigns, and customer events.
• Manage sponsorship opportunities and industry partnerships.

Digital Marketing Execution

• Collaborate with Digital Marketing to: Improve website content, Increase SEO performance, Support ecommerce initiatives where applicable.

Job Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of downstream marketing, product marketing, or commercial marketing experience.
• Proven creative thinker that independently generates and executes on innovative marketing ideas.
• Strong communication and writing skills; ability to work across business lines, presenting to various levels of management.
• Strong attention to detail.
• Able to multi-task and meet deadlines.
• Proficient in Microsoft Office Suite of products.
• Highly analytical to understand market segment trends to translate into actionable needs.
• Demonstrates an organizational savvy to get things done effectively and efficiently.
• Highly developed interpersonal and project management skills.
• Collaborate with and support market-leading salesforce.

Benefits

Pivotal Health Solutions offers a complete benefits package including 401K, paid time off, paid holidays and healthcare benefits.