Segment Marketing Manager

How You Will Spend Your Time

Development of marketing strategies and tactics that help the line of business meet their objectives.

Educate internal Marketing and Communications team and cross-functional partners on audience behaviors that will drive impactful channel and tactic execution.

Project management of marketing plan deliverables across channels with cross-team members.

Identify strategic opportunities to increase market value to the business, with measurable KPIs.

Guide execution of strategies and marketing campaigns through the Marketing Operations and External Communication/Content teams, and/or external vendor ecosystem to meet strategic objectives.

Complete informative creative briefs including goals/objectives, audience detail, key messages, wire frames, outlines, content recommendations, etc.

Work with cross-functional teams as appropriate, to assist with planning & development of new and evolved products, platforms, and delivery channels.

Ensure KPIs are set, tracked, analyzed and measured for marketing initiatives.

Utilize results to provide insights and meaning to evolve and refine marketing strategy and recommendations.

Assist with budget development and manage marketing activities within budgets.

Provides appropriate marketing consultation for segment needs at the market leadership level.

Interacts consultatively with key leadership and stakeholders on a regular basis.

Qualifications

• 8 - 10 years of progressively more responsible positions in marketing
• Bachelor’s degree (B.A.) or a combination of education and experience that provides an equivalent background
• Financial Services background desired
• Proficiency with Salesforce
• Project management experience
• Demonstrated strategic planning experience
• Experience with leveraging KPIs for strategic decision-making and guidance
• Experience with a variety of marketing distribution channels (multi-channel marketing)
• Experience working in a matrix environment, and/or leading initiatives through cross-functional project teams
• Detail-oriented with exceptional organization skills/successful prioritization (ability to multitask)

Benefits

Compensation Ranges US Employees in California, Washington DC, New Jersey, and New York $83,810 - $131,550

US Employees in Colorado, Connecticut, Delaware, Illinois, Massachusetts, Maryland, Minnesota, Pennsylvania, Rhode Island, Texas, Washington, and Wisconsin $76,520 - $120,210

US Employees in all other states not listed above $69,230 - $109,120

The posted compensation range on this listing represents UMB’s good faith and reasonable estimate based on its budget and what it expects to be the starting pay for this role, but the actual compensation may vary by geographic location, experience level, and other job-related factors. Please see the description of benefits included with this job posting for additional information.

UMB offers competitive and varied benefits to eligible associates, such as Paid Time Off; a 401(k) matching program; annual incentive pay; paid holidays; a comprehensive company sponsored benefit plan including medical, dental, vision, and other insurance coverage; health savings, flexible spending, and dependent care accounts; adoption assistance; an employee assistance program; fitness reimbursement; tuition reimbursement; an associate wellbeing program; an associate emergency fund; and various associate banking benefits.

Benefit offerings and eligibility requirements vary.