Seeking foward-looking digital marketers - CO, OR

About the role

Carmichael Lynch is seeking a Field Digital Strategist to work with our field marketing team for Subaru of America. This role oversees and manages all digital marketing platforms at the regional level, driving both day-to-day optimization and future enhancement initiatives across search, paid and unpaid media, and other web properties for regional dealers.

Responsibilities

• Oversee and drive digital marketing efforts at the regional level, including search, paid and unpaid media, and web properties.
• Develop, implement, and train teams in state-of-the-art integrated local marketing (ILM) programs.
• Collaborate with cross-functional teams and manage multiple projects and timelines.
• Conduct digital analytics, user experience planning, and business impact analyses.
• Lead marketing communications efforts, including media plan development, creative direction, web-based marketing, direct mail, print production, and trade show management.

Requirements

• 8-12 years of marketing experience with progressive managerial responsibilities and a strong consumer marketing background.
• Proven track record in digital analytics, user experience planning, business impact analyses, and software product development.
• Demonstrable experience in all disciplines of marketing communications, including media planning, creative direction, web-based marketing, direct mail, print production, and trade show management.
• Deep understanding and interest in search, media, analytics, user experience, or digital strategy.
• Experience working with cross-functional teams and managing multiple projects/timelines.
• Passionate, confident, approachable, and accountable.

Location

This role is available in our Portland, OR and Denver, CO offices.

Benefits

Carmichael Lynch offers an exciting, creative culture along with competitive compensation and benefits.