Search Planner
for section headings: e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should map content accordingly. We must not repeat job title as heading. No Job ID. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. Also remove "If you require accommodation..."? That's EEO related; maybe remove. Also remove "Publicis Groupe motto..."? That's about diversity; might be considered EEO boilerplate; but it's also part of benefits description. The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. So we should remove the paragraph about Publicis Groupe motto and the EEO statement. Also remove "If you require accommodation...". Also remove "All your information will be kept confidential according to EEO guidelines." Also remove "Temporary roles may be eligible..."? That's benefits detail; maybe keep benefits but not the EEO part. The benefits paragraph includes medical coverage etc. We'll keep that but remove the EEO lines. We need to preserve all substantive information. So we need sections: About the role (maybe combine Company Description + Overview). Responsibilities (list). Qualifications (maybe Skills). Benefits (list). Pay (compensation range). Schedule? Not mentioned, so we should not include Schedule section. Also maybe "How You'll Grow With Us" could be considered "Requirements" or "Skills"? But we have headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include only sections with real content. We have content for About the role (company description + overview). Responsibilities (list). Qualifications (list of skills). Benefits (list). Pay (compensation range). Possibly "Requirements" could be same as Qualifications? But we should not duplicate. We could map Qualifications to "Qualifications" heading. Skills maybe not needed separately if covered. Could combine Qualifications and Skills under one heading? But we need to follow instruction: Use headings as listed; but we can omit headings if no content. So we can have About the role, Responsibilities, Qualifications, Benefits, Pay. That's fine. We must not invent or summarize away detail. Preserve all substantive info. So we need to include all bullet points from responsibilities, qualifications, benefits, compensation. Let's extract: Company Description: Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.” The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph. That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what? This is dumb.' Damn straight. Overview: We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Search Planner helping us to deliver game-changing campaigns for consumers & HCPs. Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us. We can combine these into About the role paragraph(s). Should we keep as multiple
? Probably one
with combined info. Responsibilities: bullet list: - Day-to-day management of paid search accounts: budget pacing/monitoring, optimizations - Generate keyword lists and assist with ad copy development - Implement and track client campaigns, monitoring/questioning deliverables. - Confidence and clarity on deliverables - Conduct keyword research and competitive/market analyses; be able to present findings in both informal and formal environments - Produce reports that analyze campaign activity - Recommend testing opportunities or optimizations to clients and internal teams, provide industry findings & POV on execution - Proficiency in AdWords, Microsoft Advertising, Google Analytics, and SA360 (among other tools) - Ability to communicate with both internal teams and clients professionally and concisely - Compiling, analyzing and delivering account performance data to internal and external clients Also "How You’ll Grow With Us" includes: - Assisting in process innovation and documentation to inform best practices for Paid Search - Honing presentation skills via Marcel training and ‘Speak From the Heart’ which will better prepare you for client-facing opportunities - Contributing to annual Media Planning exercises to refine data analysis capabilities These could be part of Responsibilities or maybe Qualifications? They are growth opportunities. Could be placed under a separate section like "Growth Opportunities" but not in allowed headings. Could be included under Responsibilities as additional duties? Might be okay to add under Responsibilities as extra bullet points. The instruction: preserve ALL substantive information. So we should include them somewhere. Since we don't have a specific heading for growth, we could add them under Responsibilities as additional bullet points (makes sense). Or we could create a separate section like "Development" but not allowed. So we add them to Responsibilities. Qualifications: bullet list: - Skills Across 2-3 years of experience, you know what it takes to slay Paid Search. These are the core skills you’ve totally nailed: Actually the list: - Demonstrated knowledge of paid search best practices and optimization - Proficiency in Microsoft Excel, PowerPoint, Search Engine Tools - A degree of “search nerdery” – a passion for what’s new in an evolving industry - Ability to think on one’s feet and participate in team knowledge development - Excellent written and verbal communication skills; some client-facing experience - Experience working with healthcare/finance/”sensitive industry” clients a plus Also maybe "What you’re bringing with you:" heading. We'll put these under Qualifications. Benefits: from Additional Information: - medical coverage - dental - vision - disability - 401K - parental and family care leave - family forming assistance - tuition reimbursement - flexible time off Also mention "Publicis Groupe provides robust and inclusive benefit programs and policies..." but we removed EEO lines. Keep benefits list. Pay: Compensation Range: USD $50,065.00 - USD $73,944.00/Annually. We should include that as a
under Pay heading. Schedule: not present, so omit. We must not include any boilerplate like "If you require accommodation..." etc. Now produce HTML fragment:
About the role
...combined company description and overview...
Responsibilities
- ... ...
Qualifications
- ... ...
Benefits
- ... ...
Pay
USD $50,065.00 - USD $73,944.00 annually.
Make sure to preserve all details exactly as given, but we can rephrase slightly? Must not invent or summarize away detail. We can keep the exact phrasing. Let's craft About the role paragraph: Combine company description and overview. Company Description paragraph: "Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.” The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph. That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what? This is dumb.' Damn straight." Overview paragraph: "We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Search Planner helping us to deliver game-changing campaigns for consumers & HCPs. Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us." We can combine into onewith both paragraphs separated by a space. Now Responsibilities bullets: need to include all bullet points from responsibilities plus growth bullets. Let's list them: - Day-to-day management of paid search accounts: budget pacing/monitoring, optimizations - Generate keyword lists and assist with ad copy development - Implement and track client campaigns, monitoring/questioning deliverables. - Confidence and clarity on deliverables - Conduct keyword research and competitive/market analyses; be able to present findings in both informal and formal environments - Produce reports that analyze campaign activity - Recommend testing opportunities or optimizations to clients and internal teams, provide industry findings & POV on execution - Proficiency in AdWords, Microsoft Advertising, Google Analytics, and SA360 (among other tools) - Ability to communicate with both internal teams and clients professionally and concisely - Compiling, analyzing and delivering account performance data to internal and external clients - Assisting in process innovation and documentation to inform best practices for Paid Search - Honing presentation skills via Marcel training and ‘Speak From the Heart’ which will better prepare you for client-facing opportunities - Contributing to annual Media Planning exercises to refine data analysis capabilities Check for duplicates: "Confidence and clarity on deliverables" is a phrase; keep as is. Now Qualifications bullets: - Demonstrated knowledge of paid search best practices and optimization - Proficiency in Microsoft Excel, PowerPoint, Search Engine Tools - A degree of “search nerdery” – a passion for what’s new in an evolving industry - Ability to think on one’s feet and participate in team knowledge development - Excellent written and verbal communication skills; some client-facing experience - Experience working with healthcare/finance/”sensitive industry” clients a plus Also maybe include "Skills Across 2-3 years of experience, you know what it takes to slay Paid Search. These are the core skills you’ve totally nailed:" but that's introductory; we can incorporate as part of the
before list? But