Search Optimization Specialist

About the role

At Smart Communications, we're investing in the next generation of organic search and are seeking an organic marketer to help drive its evolution. Reporting to the Director of Digital Marketing, you'll work closely with various teams to execute our search optimization strategy.

Responsibilities

• Execute and continuously optimize Smart Communications’ SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) initiatives.
• Identify opportunities to improve visibility across Google Search, AI Overviews, ChatGPT, Gemini, Claude, Perplexity, and other emerging AI search experiences.
• Conduct keyword, topic, entity, and search intent research to uncover new content opportunities.
• Monitor search trends and identify new opportunities as search behaviors evolve.
• Partner with cross-functional marketing teams to ensure search optimization is incorporated into new website pages, campaigns, and content initiatives.
• Optimize existing webpages, blogs, solution pages, and landing pages for both traditional search and AI-powered search experiences.
• Create search-first content that answers buyer questions, supports product positioning, and improves discoverability.
• Write and edit search-first content that is clear, authoritative, and valuable to buyers.
• Create FAQs, comparison pages, supporting articles, and other content designed to improve search visibility.
• Ensure content follows SEO best practices while remaining engaging, accurate, and aligned with our brand voice.
• Support multilingual website and localization initiatives, partnering with translation partners to ensure localized content follows SEO, AEO, and GEO best practices.
• Regularly test and evaluate how Smart Communications content performs in AI-powered search experiences.
• Monitor changes to Google's AI features, large language models (LLMs), and evolving search technologies, applying experimentation data to optimize content performance.
• Track and report on organic traffic, rankings, AI search visibility, engagement, and SEO/AEO/GEO-attributed conversions using tools such as Google Search Console, GA4, SEMrush, Ahrefs, and other SEO platforms.
• Monitor SEO and competitive intelligence tools to monitor website performance, competitor activity, and emerging search opportunities.
• Translate data into actionable recommendations and prioritize optimization opportunities based on business impact.

Requirements

• 3+ years experience in SEO, organic search, or digital marketing.
• 3+ years experience optimizing B2B SaaS websites for organic search.
• Excellent writing and editing skills with the ability to create high-quality, search-focused content for AI-powered search experiences, including Google AI Overviews, ChatGPT, Gemini, Perplexity, Claude, or similar platforms.
• Familiarity with WordPress or enterprise CMS platforms.
• Strong analytical, problem solving, and project management skills.
• Able to prioritize work independently and manage multiple optimization initiatives simultaneously.
• Strong communication skills with the ability to explain search concepts and collaborate effectively across technical and non-technical teams.
• Curiosity and enthusiasm for AI-powered search and emerging search technologies.

Qualifications

• Bachelor's degree in Marketing, Communications, or similar.
• Experience monitoring AI search visibility using emerging tools and methodologies.
• Experience developing entity optimization, structured data, and semantic content strategies for AI-powered search.
• Basic HTML/CSS knowledge.
• Experience with prompt engineering or AI-assisted content workflows.
• Experience with multilingual SEO, international websites, hreflang tag implementation, and website localization is a plus.

What we’re looking for

• Must have skills and experience as outlined above.
• Advantageous skills/experience as mentioned.

Company Culture

We value our team members by fostering an environment where they can speak openly, make a difference, be agile and flexible, and focus on results. We also offer a range of benefits, including health, dental, and vision insurance, an employer-funded health savings account, a flexible spending plan, life and AD&D insurance, short and long-term disability insurance, gym membership reimbursement, a 401K contribution, and 18 days' holiday allowance plus an additional day off on your birthday!

Application

To apply, please submit your resume and cover letter detailing why you are the perfect fit for this role. We look forward to hearing from you!