Search Marketing Specialist

Lincoln, Nebraska, USA

About the role

The Search Marketing Specialist will advance Sandhills Global brands through pay-per-click and organic search marketing. This role involves market research, cross-team communication with sales, marketing, and stakeholders, planning and creating campaigns, curating ad content, and tracking campaign performance.

Responsibilities

• Create ads and audiences to meet business objectives
• Maintain campaigns and measure success
• Communicate outcomes clearly
• Work under deadlines and as part of a team
• Quickly learn and adapt to achieve company goals
• Assume other duties as assigned

Requirements

• Bachelor’s or Master’s degree in Business Administration, Marketing, Psychology, Communications, or another relevant program
• In-office position with a 4.5-day regular work week; ability to commute daily to the local office is required
• Excellent oral and written communication skills
• Able to work independently and within a team environment
• Detail-oriented and analytical
• Results-driven, flexible, and open to change
• Stable and progressive work history
• Professional appearance and demeanor
• Ability to travel by air and ground; valid driver’s license required
• Strong computer skills and ability to work with minimal supervision
• Knowledge of the products and customers of the Auction and Heavy Equipment industries

Skills

• Experience managing PPC campaigns (preferred for B2B, B2B, and SaaS products)
• Fluency with Google Analytics, Google/Bing Ads, Google Search Console, and SEO research tools such as SEMrush or ahrefs

Schedule

4.5-day regular work week (in-office position).