Search Marketing Analyst

This is a Fully Remote Job About Our Client:The organization operates in the technology sector, providing end-to-end software solutions that connect professional designers, retailers, and manufacturers with extensive product content. It serves industries such as Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring across multiple continents including North & South America, Europe, Asia Pacific, and Africa. With over 30 years of experience and a global presence, the organization supports customizable product and space design, sales, management, and manufacturing through comprehensive software platforms. It is growing organically and through acquisitions, backed by private equity specializing in technology. About the Opportunity:The SEARCH MARKETING ANALYST role involves managing paid search campaigns primarily through Google Ads and Microsoft Ads with the aim to drive qualified traffic, enhance conversion rates, and maximize return on ad spend. The position is pivotal in using data-driven insights to optimize campaign performance and contribute to client marketing success. This role engages with campaign creation, management, and analysis to ensure alignment with marketing objectives. Responsibilities:Manage daily pay-per-click accounts on Google Ads and Microsoft Ads for multiple clients.Monitor keyword bids, budget caps, impression share, negative keywords, and quality scores.Update and maintain large keyword lists.Develop and test ad copy, extensions, and landing page strategies.Recommend and implement keyword, campaign structure, targeting, and display network strategies.Build new paid search campaigns, ad groups, and accounts.Stay informed on industry trends and search engine updates.Oversee web analytics dashboards and reporting tools to identify key performance areas.Monitor search results and performance across major search engines.Communicate project progress and outcomes to team and management.Collaborate with team members to meet client goals. Requirements:Bachelor’s degree in Marketing, Business, Analytics, or related field.Minimum of 4 years experience in paid search and display marketing, lead generation, and ecommerce.Ability to analyze complex information, multitask, and work independently.Proficiency with Google Sheets, Microsoft Excel and PowerPoint, Google Ads, Microsoft Ads, Google Ads Editor, and Google Analytics.Google Ads certification.Experience managing marketing budgets up to one million dollars.Strong oral and written communication skills. Pay Range and Compensation Package:The expected salary range is $70,000 - $80,000 USD/CAD, depending on location, experience, and qualifications. Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note:TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.