Search Marketing Analyst

About the role

Manage and optimize significant media budgets across multiple social media channels and campaign types. Work closely with the SEO team to provide regular insights on conversion trends and performance metrics to leadership. Develop and maintain a flexible budget strategy that can quickly adapt to changes in campaign performance.

Design and execute comprehensive campaigns that address all stages of the purchase journey—awareness, consideration, purchase, and post-purchase retention—while optimizing each campaign to meet desired KPIs. Tailor strategies and tactics to ensure effective messaging and engagement at each stage, utilizing a mix of digital channels.

Conduct in-depth keyword research, create compelling ad copy, and configure campaigns to enhance overall effectiveness. Conduct thorough analysis of historical performance data to determine optimal budget allocation across the funnel, ensuring that resources are directed where they will have the greatest impact.

Develop audience segments for targeted messaging at each stage of the funnel. Manage Graco’s marketplace campaigns (Amazon) along with providing vendor direction, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. Research and propose additional paid media investment opportunities with anticipated ROI.

Conduct in-platform experiments to improve conversion rates and cost per conversion metrics. Collaborate with SEO and content teams to ensure alignment between paid and organic strategies. Incorporate keyword research and search intent data into paid campaign strategies. Optimize landing pages and ad copy to improve quality scores and ad relevance.

Responsibilities

• Manage and optimize significant media budgets across multiple social media channels and campaign types.
• Work closely with the SEO team to provide regular insights on conversion trends and performance metrics to leadership.
• Develop and maintain a flexible budget strategy that can quickly adapt to changes in campaign performance.
• Design and execute comprehensive campaigns that address all stages of the purchase journey—awareness, consideration, purchase, and post-purchase retention—while optimizing each campaign to meet desired KPIs.
• Tailor strategies and tactics to ensure effective messaging and engagement at each stage, utilizing a mix of digital channels.
• Conduct in-depth keyword research, create compelling ad copy, and configure campaigns to enhance overall effectiveness.
• Conduct thorough analysis of historical performance data to determine optimal budget allocation across the funnel, ensuring that resources are directed where they will have the greatest impact.
• Develop audience segments for targeted messaging at each stage of the funnel.
• Manage Graco’s marketplace campaigns (Amazon) along with providing vendor direction, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
• Research and propose additional paid media investment opportunities with anticipated ROI.
• Conduct in-platform experiments to improve conversion rates and cost per conversion metrics.
• Collaborate with SEO and content teams to ensure alignment between paid and organic strategies. Incorporate keyword research and search intent data into paid campaign strategies.
• Optimize landing pages and ad copy to improve quality scores and ad relevance.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in digital advertising or performance marketing, with a proven track record of managing large media budgets.
• Strong analytical skills with experience in data-driven decision-making and budget optimization.
• In-depth understanding of full-funnel marketing strategies and tactics.
• Expertise in managing campaigns on Google Ads, Microsoft Ads and programmatic advertising channels.
• Experience with CRM platforms.
• Strong communication skills for presenting complex data and strategies to senior management.
• Accelerators Global industrial manufacturing experience and knowledge.

Qualifications

• Legal authorization to work in the United States.
• The role is not eligible for immigration sponsorship now or in the future (e.g., H-1B, TN, F-1 OPT).

Benefits

• Athletic and recreational facilities.
• Flexible work arrangements.
• Comprehensive health and wellness programs.
• Stock purchase plan.
• 401(k) retirement savings plan.
• Tuition reimbursement.

Pay

$64,600.00 - $113,100.00

Schedule

Full-time