Search Engine Marketing Specialist

About the role

PCG Digital is seeking a Search Engine Marketing Specialist to create and manage campaigns on Google and Microsoft platforms for tier-3 Automotive clients. The ideal candidate has strong expertise in Google and Microsoft advertising, Google Analytics 4, automation platforms like Fluency, and digital marketing within the automotive industry.

Responsibilities

• Create, manage, and optimize Google and Microsoft ad campaigns aligned with clients’ business goals
• Manage up to 45 accounts daily to ensure performance success
• Maintain ongoing self-education on social platforms and social advertising best practices
• Communicate regularly with clients on strategy and performance alongside the Director and Account Managers
• Launch campaigns and new accounts using Fluency
• Collaborate with SEO, Social, and Content teams to develop new client strategies
• Conduct daily deep dives into Google Ads, Microsoft Ads, and GA4 to ensure account and client success
• Build monthly strategies for each client based on inventory, business goals, tracking capabilities, and budgets
• Speak directly with clients on reporting and strategy calls monthly

Requirements

• 3+ years of search engine marketing experience in the Automotive industry, specifically with Google and Microsoft platforms
• 3+ years of experience creating Google and Microsoft advertising campaigns directly in the native platforms
• Strong customer service skills
• 3+ years managing multiple Google and Microsoft client accounts
• Experience running search engine marketing campaigns within Automotive Tier 1 OEM programs
• Excellent analytical and writing skills
• Proficient in GA4 and Meta Business Suite
• Team player and problem solver with a self-educating mindset

Nice to Have

• Experience with the ClickUp task management system
• Experience with the Fluency Automation platform

Candidates without direct experience running paid social media advertising for tier-3 automotive clients will not be considered.