Search Engine Marketing (SEM) Specialist (Digital Marketing)

About the role

Plan, execute, and optimise Google Ads campaigns across search, display, and remarketing networks. Collaborate with designers, developers, and marketing teams to improve campaign outcomes.

Responsibilities

• Conduct keyword research and develop high-performing campaign structures
• Manage bidding strategies to maximise ROI and achieve campaign goals
• Monitor and analyse campaign performance daily, weekly, and monthly
• Optimise ad copy, targeting, and landing pages to improve conversion rates
• Set up and maintain accurate conversion tracking using GA4 and GTM
• Provide clear performance reports with insights and recommendations

Requirements

• 2–6 years of experience
• Bachelor of Social Science in Anthropology

Skills

• Google AdWords Professional
• Google Ads / AdWords
• Search advertising
• Digital marketing & SEO / SEM
• Digital marketing strategy
• LinkedIn Ads
• Facebook Ads

Last date of application: 20 August 2026