Search Engine Marketing Manager

About the role

As our Search Engine Marketing Manager, you’ll help drive Concora Credit’s mission to enable customers to Do More with Credit. You’ll manage the SEM process end-to-end—from opportunity recognition to data analysis to building and implementing strategies that expand the consumer base across product lines. You’ll blend quantitative and qualitative skills to provide actionable insights that optimize marketing spend and audience targeting. We value strategic thinking, creativity, and thoughtful leadership.

Responsibilities

• Lead the ongoing management, execution, and evolution of our Search strategy.
• Monitor and lead multiple SEM campaigns and projects.
• Consistently ideate and innovate within the Search space.
• Gather actionable data from various sources to ensure consistent and continual optimization of campaigns.
• Perform keyword research (discovery and expansion), review and edit ad creative/copy, analyze website performance metrics, and optimize campaigns.
• Perform testing with ad copy, audience strategies, negative keywords, etc.
• Identify growth opportunities, initiate test hypotheses, and prioritize scaling out winning tests to improve SEM traffic productivity and return on investment.
• Develop and continuously improve SEM products and tools (automation tools, dashboards, etc.) and influence prioritization.
• Contribute strategically to efforts improving Concora Credit’s organic search returns.
• Surface insights for business and marketing strategies.
• Present to senior leadership regularly on Search plans and results.
• Regularly audit competitive strategic analysis, customer/target audience segmentation, and consumer insight development.
• Proactively leverage AI capabilities within search platforms to scale performance, uncover new consumer opportunities, and drive a best-in-class strategy.

These duties must be performed with or without reasonable accommodation.

Requirements

• Minimum BA or BS degree.
• At least 5 years of experience working in Search marketing.
• Proficient with Search Management tools and analytics.
• Technical understanding of SEM.
• Excellent quantitative analysis experience, including data manipulation and financial analysis.
• Expertise working with SQL and Microsoft Excel.
• Strong understanding of the mechanics of online marketing.
• Attention to detail and sound judgment.
• Practical experience leveraging AI-driven search features to scale and optimize campaigns.

Benefits

• Medical, Dental, and Vision insurance for you and your family.
• Paid Time Off (PTO) and 6 company-observed paid holidays, plus 3 paid floating holidays.
• 401k (after 90 days) with employer match up to 4%.
• Pet Insurance for your furry family members.
• Wellness perks including onsite fitness equipment, EAP, and access to the Headspace App.
• Tuition Reimbursement.
• Flexible Spending Accounts.
• Life and AD&D Insurance.
• Company-paid Long-Term Disability and voluntary Short-Term Disability.

Employment-based visa sponsorship is not available for this role.