Search & Biddable Performance Senior Manager (Remote)

Responsibilities

• Own and manage the strategy and execution of paid search across multiple Google Ads platforms
• Drive growth in First-Time Shoppers, focusing on lowering the cost-per-first-time shopper
• Utilize automated bidding and audience data to enhance campaign performance
• Work closely with the Creative team to develop and test marketing assets based on performance signals
• Implement a continuous experimentation roadmap for ongoing optimization and learnings
• Maintain tracking of user engagement and retention post-acquisition, focusing on shopper quality
• Maintain compliance with platform policies and cannabis regulations to keep accounts operational

Qualifications

• 5-8 years of hands-on paid media experience with a focus on Google Ads and auction-driven strategies
• Proven track record of managing significant paid budgets and achieving CPA/ROAS targets
• Strong analytical skills with a command of metrics like CPA, CPC, CTR, and ROAS
• Experience in designing and executing A/B and incrementality tests
• Proven ability to collaborate with cross-functional teams including Product, Creative, and Data
• Excellent communication, organization, and prioritization skills, thriving in fast-paced environments

Pay

$123,200 – $140,000 annually

Schedule

Remote - US based candidates only, no visa sponsorship available

Benefits

• 100% employer-paid premium for employee's medical, dental, and vision coverage
• 401(k) retirement plan with employer matching contributions
• Comprehensive voluntary benefits including student loan repayment and various insurance options
• PTO, paid sick leave, and holiday shutdowns
• Paid parental leave for employees

Our Client

Equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.