School Marketing Specialist

Campaign Development and Execution

Stewsards the creation of campaign components through all stages including inputting project management assignments in Teamwork, providing/collecting edits, and obtaining final approvals.

Maintains complex and high volume communication and campaign calendars to ensure content is deployed to a wide range of audiences as needed and on schedule.

Drafts print and Out of Home (OOH) collateral in tandem with BBS and BB Marketing teams.

Contributes to central copy documents with creative storytelling for varied audiences.

Provides relevant data, analysis and recommendations to campaign wrap-up reports to inform data-driven recommendations to optimize future campaign strategies and tactics.

Through consultation with BB Marketing team, ensures consistent and systemic use of recommended tools and best practices.

Attends key BB Marketing and all BBS team meetings.

Email Communications

Drafts and deploys retention and acquisition e-communications working in consultation with BB Marketing Communications Specialist, BBS operations teams and aligned with BB best practices.

Surensures all emails that deploy on behalf of BBS meet customer experience expectations, brand standards, and follow approval processes.

Recommends opportunities for improvement.

Produces email campaign performance report and share insights.

Pulls segmented customer lists for targeted communications from iClassPro and MindBody data bases.

BBS Website Updates

Edits all BBS website content working in consultation with BB Website Marketing Senior Coordinator and aligned with BB best practices to ensure content is accurate and driving towards engagement, enrollment, and revenue goals.

Follows industry trends and data to optimize for a high quality user experience.

Recommends opportunities for improvement.

School Support

Attends key BB Marketing and all BBS team meetings.

Travels to BBS locations in Boston, Brighton, Brookline, and Newton as needed to support marketing initiatives.

Supports and attends key BBS initiatives such as Open Houses, student performances; other job-related assignments as required.

Requirements

The ideal candidate is a self-starter who is able to work both independently and as part of a team and must possess excellent project management, written, and verbal communication skills.

They must have a strong understanding of best practices in retention and acquisition campaign development with knowledge of E-commerce, digital, print and out of home marketing channels.

They should demonstrate exceptional customer service skills and the ability to work collaboratively with colleagues across departments.

Bachelor’s degree in marketing/communications/journalism/education/business administration, plus two to three years of professional work experience.

Able to manage multiple priorities with excellent attention to detail and work well in a fast-paced environment.

Proven track record of strong organizational and project management skills in a fast-paced environment, while driving towards deadlines.

Ability to “manage up”, and guide Directors toward effective strategic decision-making.

Strong relationship building skills.

Excellent written and verbal communication skills; creative and conversational writer who is also a diligent proofreader.

Familiarity with communicating and interacting with people with disabilities.

Flexibility, positive attitude, and strong work ethic.

Excellent computer/technology skills - Microsoft Office, Teamwork, Wordfly or large-scale email delivery system, Tessitura, and CMSs a plus; and strong understanding of digital media and IT.

Knowledge of dance education, ballet and/or performing arts a plus but not required.

Fluent Spanish Speaker a plus but not required.

Weekends and evenings as needed (monitoring and some in-person events).

Benefits

BCBS HMO health insurance plan with zero deductible.

BCBS dental insurance with employer providing 100% annual premium for individual coverage.

Flexible Spending Accounts (FSAs) – health and dependent care.

Employer-paid life and disability plans.

Immediate access to 403(b) retirement savings plan featuring both pre-tax and Roth options.

Ability to purchase MBTA passes on a pre-tax, payroll deduction basis up to IRS monthly limit.

Paid time off – holidays, vacation, personal, and sick days.

Free adult dance classes.

Complimentary tickets to select Boston Ballet performances (based on availability).

Hybrid work.

Salary Pay Range: $25-26/hour over a 35-hour work week.