San Francisco Ballet - Managing Director, Brand Strategy & Communications

Primary Responsibilities

• Lead and steward SF Ballet's institutional brand — identity, voice, messaging architecture, and standards — ensuring consistency across all touchpoints and constituencies.
• Lead competitive positioning and differentiation strategy, including brand health monitoring and ongoing market analysis.
• Build the institutional narrative that connects SF Ballet's artistic vision to its audiences, donors, and community, including the Comprehensive Enterprise Strategy (CES) messaging framework.
• Develop and manage brand partnerships that extend SF Ballet's reach and visibility, in collaboration with the Director of Strategic Partnerships as appropriate.
• Lead a proactive, multi-platform media strategy that builds SF Ballet's national and international profile and advances the Artistic Director's visibility.
• Personally manage key editorial relationships and high-stakes media situations; serve as primary liaison to SF Ballet's external communications agency, overseeing agency scope, direction, and deliverables.
• Develop and manage media partnerships that serve both earned revenue and brand goals, working in close coordination with the Senior Director of Audience Development & Earned Revenue.
• Lead crisis communications planning and response; develop thought leadership strategies in partnership with the Executive Director and Artistic Director.
• Oversee organization-wide communications strategy — including executive messaging, Board communications, stakeholder communications, and internal communications — ensuring consistency and alignment with institutional priorities.
• Develop and maintain the messaging frameworks and editorial content that serve as the foundation for communications across all teams and channels.
• Oversee the editorial and creative production of the program book, annual report, newsletters, and other institutional publications.
• Oversee the development of campaign communications, fundraising materials, and event promotion content in support of the philanthropy team's goals.
• Set SF Ballet's digital strategy across social media, website, and content platforms, with clear performance targets and accountability for results.
• Oversee the website — including content strategy, user experience, and editorial standards — in partnership with marketing on season promotion and ticket buyer engagement.
• Direct content creation and storytelling that deepens audience connection, advances institutional priorities, and provides the narrative foundation for revenue-driving campaigns across all channels.
• Oversee creative production — photography, video, graphic design, and print — setting quality standards and ensuring brand integrity across all output.
• Manage creative vendor relationships and ensure brand assets are current, accessible, and fit for both institutional and sales-facing use across the organization.

Secondary Responsibilities

• Communications support for Education and community programs
• Co-liaise with CRGO to plan and present at Board Marketing Committee meetings
• Employee communications in coordination with Human Resources
• Departmental budget management; regular reporting on brand and communications performance to the CRGO