Salesforce Lead Developer

Location: Alpharetta/Oakland/Rancho Cardova (1 day in-office per week)

Duration: 1 year

Responsibilities

• Design, implement, and maintain Salesforce Data Cloud architecture and customer data models.
• Build and manage data ingestion pipelines from multiple enterprise systems, including CRM, claims, enrollment, web, mobile, and third-party data sources.
• Configure Data Streams, Data Model Objects (DMOs), Data Lake Objects (DLOs), Calculated Insights, and Identity Resolution rules.
• Implement unified customer profiles and customer 360 capabilities across enterprise systems.
• Develop audience segmentation strategies and activation frameworks for personalized customer experiences.
• Configure consent management and customer data governance solutions.
• Monitor and optimize Data Cloud performance, scalability, and data quality.
• Design and implement Marketing Cloud solutions including Journey Builder, Email Studio, Automation Studio, Mobile Studio, and Audience Builder.
• Develop personalized customer engagement campaigns using Data Cloud audiences.
• Configure and maintain automated customer journeys and real-time activation use cases.
• Integrate Marketing Cloud with Salesforce Data Cloud, CRM systems, and external platforms.
• Support campaign analytics, customer engagement reporting, and attribution models.

Requirements

• 2+ years of experience with a Bachelor's degree in Computer Science or equivalent technical field, or equivalent work experience.
• Experience developing, configuring, and deploying applications on Microsoft Azure or any other cloud platform.