Salesforce Delivery Manager

Loyalty & Rewards Leadership

Own the end-to-end Member Rewards and Loyalty strategy, including earn, burn, tiering, promotions, and partner redemptions.

Lead the implementation and enhancement of Loyalty platforms, preferably Salesforce Loyalty Management.

Define loyalty program success metrics including engagement, activation, redemption, and ROI.

Manage loyalty program lifecycle from concept through launch and continuous optimization.

Program & Platform Delivery

Lead requirements definition, system design, configuration, testing, and rollout of loyalty initiatives.

Partner with IT and architecture teams to ensure solutions align with PenFed Reference Architecture and security standards.

Ensure loyalty capabilities integrate seamlessly with member data platforms, digital channels, and marketing systems.

Oversee phased delivery across MVP, enhancements, and future-state roadmap.

Operational Excellence & Governance

Provide leadership during production releases and Sev1 / Sev2 incidents impacting rewards or member experience.

Ensure data accuracy for points accrual, redemption, and reporting.

Manage vendor relationships for rewards fulfillment, partners, and loyalty service providers.

Ensure compliance with regulatory, audit, privacy, and financial controls.

Cross-Functional Partnership

Collaborate with Marketing and Product teams on campaigns, offers, and promotions tied to loyalty.

Partner with Finance on points liability, budgeting, and reconciliation.

Act as the primary loyalty subject-matter expert for business stakeholders.

People & Team Leadership

Manage and mentor a team of 5–10 associates and/or contractors.

Set clear objectives aligned to member experience and business outcomes.

Promote a culture of accountability, innovation, and continuous improvement.

Qualifications

• Equivalent combination of education and experience is considered.
• Job requires a Bachelor’s degree in Engineering or MBA in a closely related technical field, and 8 years of progressive software development experience.
• Bachelor’s degree in Business, Marketing, Information Systems, or a related field; MBA preferred.
• 8+ years of experience in loyalty programs, rewards management, or digital engagement platforms.
• Hands-on experience implementing or operating enterprise loyalty solutions (Salesforce Loyalty Management preferred).
• Strong understanding of points economics, member behavior, promotions, and partner ecosystems.
• Proven ability to lead cross-functional initiatives and influence senior stakeholders.
• Experience with AI preferred.

Supervisory Responsibility

This position will supervise employees.

Licenses and Certifications

• Salesforce Loyalty Management experience or certification.
• Salesforce Admin or related Salesforce certifications.
• Agile / Scrum certification (CSM or equivalent).

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

Travel

Limited travel to various worksites is required.

Pay Transparency

The anticipated starting salary range for this role is $84,700.00 - $200,318.00

Benefits

• You’ll have access to comprehensive health, dental, and vision plans;
• paid time off;
• family-friendly benefits like paid parental leave, care support, and fitness center access.
• Financial wellness is encouraged through features like a 401(k) match, employee loan discounts, and fully paid life and disability coverage.
• We support growth via education assistance, community involvement, and volunteer opportunities.

Purpose

Helping members achieve their dreams since 1935.

Equal Employment Opportunity

PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same.

PenFed

Pentagon Federal Credit Union (PenFed) is one of America's largest federal credit unions, serving 2.8 million members worldwide with $29 billion in assets. PenFed offers market-leading certificates, checking and savings, credit cards, personal loans, mortgages, auto loans, and a wide range of other financial services, always with members' interests in mind. PenFed is federally insured by the NCUA and is an Equal Housing Lender.

Berkshire Hathaway HomeServices PenFed Realty, LLC

Berkshire Hathaway HomeServices PenFed Realty, LLC is a full-service real estate company ready to assist our clients with buying, selling and renting a home. The company is a wholly owned subsidiary of PenFed Credit Union and is the largest independently-owned brokerage in the Berkshire Hathaway HomeServices network, placing us in the top 1% of all real estate brokerages in the country.