Salesforce CRM Email Marketing Specialist

Position Summary

The Salesforce CRM Email Marketing Specialist supports the execution, optimization, and day-to-day operations of the customer relationship management program. Reporting directly to the Senior CRM Manager, this role helps deliver targeted, data-driven communications that deepen customer engagement, improve retention, and drive measurable business outcomes.

Key Responsibilities

• Maintain and update customer records to ensure data accuracy and usability across the CRM ecosystem.

• Perform regular data hygiene checks and coordinate with the Senior CRM Manager and technical partners to resolve issues.

• Build and refine customer segments to enable personalized communications.

• Campaign Execution

  • Assist the Senior CRM Manager in planning and launching CRM campaigns across email, SMS, and other lifecycle channels.

  • Build, test, and deploy campaigns, both manual and automated, ensuring flawless execution.

  • Set up tagging, triggers, and basic automation within the CRM platform.

• Reporting & Optimization

  • Track core KPIs (open rate, CTR, conversion, engagement, churn indicators) and share insights with the Senior CRM Manager.

  • Support A/B testing and post-campaign analysis to identify areas for improvement.

  • Maintain dashboards and weekly/monthly reporting.

• Cross-functional Collaboration

  • Partner with Digital Marketing, Creative, Sales, and Product teams to support CRM initiatives and align messaging across channels for both B2B and B2C audiences.

  • Support CRM needs for promotions, product launches, and key lifecycle moments.

• Technology & Vendor Support

  • Assist in managing CRM platform updates, integrations, and troubleshooting.

  • Collaborate with vendors or platform reps as needed, under the guidance of the Senior CRM Manager.

Qualifications

• Bachelor’s degree or equivalent experience.

• 1–3 years of experience in CRM, email marketing, or lifecycle marketing.

• Demonstrated, hands-on experience building email templates and independently deploying campaigns within Salesforce Marketing Cloud (SFMC) is required.

• Proven ownership of end-to-end campaign execution, including segmentation, email setup, QA/testing, scheduling, and launch—not just campaign support.

• Experience working within SFMC tools such as Email Studio, Mobile Studio, and Journey Builder to create and manage campaigns.

• Working knowledge of HTML/CSS for building or editing email templates.

• Strong understanding of personalization, dynamic content, segmentation best practices, and experience with AMPscript.

• Exceptional attention to detail with a track record of accurate, error-free campaign deployment.

• Ability to manage multiple campaigns and deadlines in a fast-paced environment.

• Strong communication skills and ability to collaborate cross-functionally.

• Team player with a growth mindset and commitment to continuous improvement.

• Candidates should be prepared to discuss specific campaigns they have personally built and deployed in SFMC, including their role in execution and results achieved.

• Knowledge of SQL a plus, but not required.

Benefits

• Comprehensive full medical, dental and vision Insurance

• Basic Life Insurance at no cost to the employee

• Company paid short-term and long-term disability

• 12 weeks of 100% paid Parental Leave

• Health Savings Account (HSA)

• Flexible Spending Accounts (FSA)

• Retail savings plan

• Personal Paid Time Off

• Paid holidays and company-wide Wellness Day off

• Paid time off to volunteer at nonprofit organizations

• Pet friendly office environment

• Commuter Benefits

• Group Pet Insurance

• Employee Assistance Program (EAP)