Salesforce Business Analysis with Marketing Cloud

About the role

Seeking a Senior Specialist with 7 to 11 years of experience in Salesforce Functional Analysis to drive business solutions within the Salesforce Marketing Cloud domain.

Actual compensation within the range will be dependent upon the individual's skills, experience, performance and internal equity. The range displayed on each job posting reflects the minimum and maximum salary target for the position across all US locations. Within the range, individual pay is determined by work location and job level and additional factors including job-related skills, experience, and relevant education or training. Depending on the position offered, other forms of compensation may be provided as part of overall compensation like an annual performance-based bonus, sales incentive pay and other forms of bonus or variable compensation.

Responsibilities

• Lead and manage Salesforce Functional Analysis activities to support business needs
• Collaborate with cross-functional teams to design and implement Salesforce solutions aligned with marketing objectives
• Ensure data integrity security and compliance within Salesforce environments
• Analyze business requirements and translate them into technical specifications
• Optimize Salesforce Marketing Cloud functionalities to enhance customer engagement and campaign effectiveness
• Provide expert guidance on Salesforce best practices and platform capabilities
• Monitor system performance and troubleshoot issues to maintain operational efficiency
• Stay updated with the latest Salesforce Marketing Cloud features and industry trends to recommend improvements
• Administer and maintain Salesforce Marketing Cloud platforms ensuring smooth operations
• Configure and customize Salesforce features including user roles workflows and reports
• Manage user access permissions and security settings in compliance with organizational policies
• Develop and deliver training sessions and documentation for endusers and stakeholders
• Collaborate with marketing teams to design targeted campaigns leveraging Salesforce tools
• Lead integration efforts between Salesforce Marketing Cloud and other business systems
• Monitor data quality and implement processes to ensure accurate and consistent information
• Provide ongoing support and troubleshooting for Salesforce-related issues
• Participate in strategic planning to align Salesforce capabilities with business growth objectives

Requirements

7 to 11 years of experience in Salesforce Functional Analysis.

Benefits

• Comprehensive Medical Plan Covering Medical, Dental, Vision
• Short Term and Long-Term Disability Coverage
• 401(k)