Salesforce Marketing Cloud Data Analyst

Responsibilities

• Data Structure Expertise: Strong understanding of Client data objects, fields, and relationships relevant to marketing campaigns
• Data Cleaning: Ability to use scripts and text-based tools to clean, standardize, and format data
• Advanced Analytics: Proficiency in writing queries and using advanced Excel techniques for data analysis and presentation
• Governance & Optimization: Enforces data governance standards, marketing data conventions, and Marketing Cloud data architecture to support campaign execution
• Data Compliance: Implements and automates processes to ensure Marketing Cloud data aligns with company policies and regulatory requirements

Requirements

• Basic Qualifications: Bachelor’s degree, or equivalent work experience; six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
• Preferred Skills/Experience: Six or more years of experience in marketing data engineering, with at least 4 years in Client Marketing Cloud preferred; strong SQL skills, with experience in API integrations, data modeling, ETL processes, data structures, spreadsheets, and raw data cleansing preferred; deep understanding of marketing channels, KPI frameworks, and attribution models preferred; proficiency in Client CRM and marketing automation platforms preferred; relevant certifications such as Client Certified Data Architect and/or Platform Data Architect preferred; strong organizational, interpersonal, and team-building skills; effective communication skills, including verbal, written, and presentation abilities; strong problem-solving and decision-making capabilities; ability to delegate and manage multiple projects and priorities, ensuring delivery on time and within budget; proficiency in navigating and using a variety of software applications