Salesforce Apex Technical Lead

About the role

This is a remote position for a Salesforce Apex Technical Lead who will be responsible for designing, developing, and implementing solutions in Salesforce Marketing Cloud.

Responsibilities

• Build and manage multi-channel campaigns using Email Studio, Journey Builder, Automation Studio, and Mobile Connect
• Configure user tracking, events, and data models including user profiles, product/content catalogs, behavioral and interaction data
• Create and deploy web personalization experiences such as pop-ups, banners, and recommendations
• Configure and manage Web SDK and sitemap configuration
• Design and optimize data models using Data Extensions
• Build audience segments and targeting rules
• Manage triggered and transactional messaging
• Perform A/B testing and campaign optimization using performance insights
• Monitor campaign performance, troubleshoot issues, and ensure deliverability best practices
• Integrate Salesforce Marketing Cloud with external systems using REST/SOAP APIs
• Ensure accurate data capture, identity resolution, and customer profile consistency

Requirements

• Good understanding of the Salesforce ecosystem and how it integrates with Marketing Cloud
• Working knowledge of Sales Cloud, including core objects such as Leads, Contacts, Accounts, Opportunities, and Campaigns
• Experience with Marketing Cloud Connect and CRM SFMC data synchronization
• Basic understanding of Salesforce data models, roles, profiles, and permissions

Qualifications

• Hands-on experience with Salesforce Marketing Cloud
• Strong experience with Marketing Cloud Personalization (Interaction Studio), Mobile Connect, Email Studio
• Proficiency in AMPscript, SSJS, JavaScript, HTML, and CSS
• Knowledge of data modeling, segmentation, and automation
• Understanding of APIs and system integrations
• Understanding of event-based tracking and personalization concepts