Sales Training & Development Leader

About the role

Why Apply as a Sales Training & Development Leader? Are you a high-performing real estate professional who is passionate about developing sales talent and raising the standard of excellence? Do you have extensive experience selling new homes and the ability to coach others by demonstrating the skills, behaviors, and sales practices that drive success? As a Sales Training & Development Leader, you will play a key role in developing Eastwood Homes’ sales professionals and ensuring our teams have the knowledge, skills, and tools necessary to deliver an exceptional homebuying experience. This position will lead new agent onboarding, sales process training, role-playing, CRM and follow-up standards, appointment setting, objection handling, model home demonstrations, product knowledge, and ongoing sales development. This is a highly hands-on role. The ideal candidate will bring extensive onsite sales experience and will spend time in Eastwood communities actively demonstrating the sales process and serving as a resource to our New Home Specialists and New Home Sales Associates. You will not only teach the standard you will be the standard.

Responsibilities

• Lead onboarding and training programs for New Home Specialists and New Home Sales Associates.
• Develop and facilitate training focused on Eastwood Homes’ sales process, customer experience, and sales standards.
• Conduct hands-on role-playing and coaching sessions focused on real-world sales scenarios.
• Train and coach sales professionals on effective prospecting, appointment setting, follow-up, and lead conversion strategies.
• Establish and reinforce CRM usage, documentation, follow-up, and pipeline management standards.
• Provide coaching and development related to overcoming objections, handling customer concerns, and confidently guiding buyers through the sales process.
• Demonstrate effective model home presentations, home tours, floor plan presentations, and product demonstrations.
• Develop and deliver product knowledge training, including floor plans, features, options, communities, and Eastwood Homes’ value proposition.
• Work directly in assigned communities and sell homes to demonstrate Eastwood’s sales process and expectations.
• Serve as an active sales resource and mentor to New Home Specialists and New Home Sales Associates.
• Observe sales presentations and provide constructive feedback and coaching to improve performance.
• Partner with Sales Leadership and Division Leadership to identify training needs and opportunities for continued development.
• Support sales teams during periods of staffing needs, vacations, special events, and other community coverage requirements.
• Monitor adherence to established sales, CRM, follow-up, and customer experience standards.
• Help develop and maintain sales training materials, resources, role-play scenarios, and onboarding tools.