Sales Support Specialist

Summary Of Position

The Sales Support Specialist serves as the operational core of the Pro Tapes sales team, owning the end-to-end sample fulfillment process, driving data-informed lead development, and partnering with leadership on cost and margin initiatives. This role bridges sales, marketing, and operations; translating customer intelligence and transactional data into actionable insights that improve targeting, conversion, and profitability.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Own the full sample request lifecycle for Pro Tapes’ products; intake, fulfillment, tracking, and follow-up; ensuring requests are processed accurately and on time in accordance with departmental policies.

• Maintain organized sample inventory and coordinate with production and warehouse teams to ensure consistent product availability.

• Track sample activity by customer, product, and region; report on sample-to-sale conversion to help evaluate ROI and prioritize future sampling investments.

• Lead Review & Market Intelligence

  • Systematically review inbound leads and CRM data to identify trends, buying patterns, and gaps in market coverage.
  • Conduct data mining and analysis to surface actionable insights that inform more targeted marketing campaigns and improve marketing ROI.
  • Prepare regular lead quality and pipeline reports for the sales and marketing teams, highlighting high-potential segments and underperforming channels.

• Collaborate with the Marketing department on e-marketing campaign follow-up and lead nurturing workflows, ensuring timely and relevant outreach.

• Pricing Management

  • Partner with sales leadership to identify opportunities for margin improvement, including analysis of product mix, customer pricing, and discount patterns.
  • Support the implementation of pricing changes by coordinating updates across ERP & CRM, quoting tools, and customer-facing documentation.
  • Aid in developing and maintaining standardized pricing procedures to ensure consistency and compliance across the sales team.
  • Monitor cost and margin data on an ongoing basis, flagging anomalies and escalating issues for leadership review.

• Sales Operations

  • Serve as a key CRM system resource, maintaining accurate account records, managing leads and opportunities, and supporting quoting, NPDF, and case management workflows.
  • Act as a liaison between the sales and production teams, ensuring customer needs are communicated and met efficiently.
  • Handle scheduling, correspondence, and other administrative duties to keep the sales team focused on revenue-generating activities.