Sales & Supply Representative x2 at BB Bakery

About the Role

BB Bakery is looking for an energetic, reliable and sales‑driven Sales & Supply Representative to join the team in Accra, Ghana. The successful candidate will supply and sell BB Bakery products to customers on an assigned route, build strong relationships with existing customers, and actively find new customers and sales opportunities. This is not simply a delivery role – the focus is on selling, marketing the products, and growing the customer base. The position is full‑time and performance‑driven, with opportunities for progression for employees who demonstrate strong results, reliability and consistent sales growth.

Responsibilities

• Sales, Supply & Customer Growth: Supply and sell BB Bakery bread and other products on assigned routes; actively market and promote products while out on supply; work towards agreed sales and revenue targets; build strong relationships with existing customers and provide excellent service; identify and approach new shops, businesses and potential customers; look for opportunities to increase orders from existing customers; develop existing routes and identify new supply routes; gather customer feedback and market information.
• Revenue, Stock & Controls: Take responsibility for products issued for the supply route; maintain accurate records of products supplied, sold and returned; follow agreed procedures for customer payments and revenue collection; ensure money collected is accurately recorded and handed over per bakery procedures; support prompt follow‑up and collection of outstanding payments; accurately account for stock, returns and money at the end of each supply period; immediately report any discrepancies or concerns.
• Marketing & Business Development: Represent BB Bakery professionally when dealing with customers and the public; promote products and increase awareness of the business; identify new areas, shops and businesses for product placement; share information about customer preferences, competitors and potential opportunities; contribute ideas to increase sales and grow the customer base.

Requirements

• Relevant experience in sales, field sales, supply/distribution, route sales or a similar role.
• Confidence in approaching and selling to new customers.
• Strong sales and performance mindset with motivation to achieve targets and grow sales.
• Good communication, customer service and relationship‑building skills.
• Trustworthiness and ability to account accurately for products and money.
• Proactive attitude and ability to work with limited supervision.
• Reliability, punctuality and hardworking nature.
• Willingness to travel regularly as part of the role.
• Good knowledge of Accra and surrounding areas, or ability to learn new routes quickly.

Pay

Starting salary: GH₵1,000 per month. Opportunities for progression are available based on strong and consistent performance.

Performance Assessment

• Sales and revenue achieved.
• Growth of assigned routes.
• New customers secured.
• Customer retention.
• Revenue collection.
• Accurate stock and cash accountability.
• Reliability and attendance.