Sales Supervisor, Full-Time - Southport

Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025, Circular by 2030, and pushing the whole industry forward. Our work has been featured in Drapers, Sourcing Journal, and TIME. We're a global brand with 50+ stores, our own sustainable factory in LA, and we innovate across categories like accessories, swimwear, and sleepwear.

About the role

The Sales Lead is an elite sales professional and a central figure in the Reformation store ecosystem. This is an elevated, commission-based role designed for a high-performing entrepreneur who views retail as a career. You are a Wardrobe Consultant, responsible for managing a private book of business, driving exceptional SPH, and acting as a trend authority. You foster long-term loyalty through expert service and sophisticated clienteling.

Responsibilities

• Drive Performance & Revenue
  • Own Your Business: Consistently meet and exceed individual sales goals with a focus on driving high SPH (Sales Per Hour) and KPIs.
  • Customer Mindset: Act as an entrepreneur within the store, leveraging product expertise to maximize every customer interaction.
  • Proven Excellence: Maintain extraordinary customer feedback scores (NPS) by delivering elevated service.
  • Strategic Styling: Provide styling consultations, anticipating clients' needs for their entire seasonal wardrobe.
• Sales & Operational Ownership (Keyholder)
  • Opening & Closing: Ensure the store is ready for business, following opening and closing checklists. Serve as a trusted keyholder for store operations and visual standards.
  • Safety & Compliance: Lead facility issues, loss prevention incidents, and emergency procedures during assigned shifts.
  • Seamless Sales Leadership: Maintain sales floor energy and service standards, acting as the point of contact for the team and customers.
  • Transition Management: Conduct chat-ins and handovers during segment changes to ensure no service gaps during staff breaks.
  • Floor Leadership: Lead the sales floor, adjusting staff in real-time to balance task and business needs. Handle customer escalations and employee inquiries with a solutions-first mindset.
  • Visual Excellence: Uphold VM Guidelines and ensure recovery during time periods.
  • Performance Coaching: Provide in-the-moment coaching to associates to align sales and service with Reformation’s model.
• Master Clienteling & Retention
  • Build and Manage a Book: Actively generate and manage a personal client database using Endear and other digital tools to drive repeat business and private appointments.
  • Clienteling: Execute personalized, product-focused outreach to ensure clients are the first to know about new drops and community activations.
  • Wardrobe Curation: Style head-to-toe looks that anticipate clients' needs for their entire lifestyle.
  • Appointment Culture: Proactively schedule and host one-on-one styling appointments, providing a "white-glove" experience to secure customer retention.
• Brand & Product Authority
  • Sustainability Educator: Act as a brand ambassador, sharing the Reformation story and educating customers on our mission to be circular and climate-positive.
  • Product Expert: Share deep product knowledge with enthusiasm, translating technical sustainability details into customer benefits.
  • Feedback Loop: Communicate high-level product feedback to leadership to improve merchandising and assortment.
  • Team Mentorship: Lead by example on the floor, modeling sales and service standards and sharing pro-tips with the team.
• Operational Excellence
  • Floor Standards: Ensure the selling floor reflects brand standards, including visual merchandising and steaming.
  • Integrity: Uphold inventory accuracy, loss prevention standards, and a professional work environment.

Requirements

• Proven Track Record: At least 2–3 years of experience in a high-volume, sales-driven, or commission-based luxury/premium retail environment with a history of consistently hitting or exceeding SPH and personal sales targets.
• Interpersonal Mastery: Exceptional communication skills and emotional intelligence with the ability to build instant rapport and navigate diverse personalities.
• Wardrobing Expertise: A deep passion for styling with the ability to "edit" collections for clients based on body type, occasion, and personal style.
• Self-Starter Mentality: A driven approach to challenges and the self-motivation to treat your role like a career.
• Work Location/Schedule: Available to work a minimum of 30 hours per week (up to 40), with daily open availability across a full 7-day work week, including flexible hours (days, nights, weekends, and holidays as needed).

Pay

The anticipated base hourly range is $22 - $28 per hour, depending on relevant experience, skills, qualifications, and internal compensation equity. Total rewards include benefits, perks, and opportunities for growth.

Benefits

• Employer-sponsored private medical, dental, and vision insurance.
• Commuter benefits to support travel to and from work.
• Competitive paid time off policies, including vacation, sick leave, and company holidays.
• Retirement planning support, including Environmental Social Governance-aligned (sustainable) investment funds.
• Global collaboration opportunities with teams in LA, NYC, London, and retail locations worldwide.
• Fertility care support through Carrot, including up to $5,000 USD reimbursement for related expenses after 1 year of employment.
• Yearly donations to community efforts aligned with employee values.
• Clothing discount, culture events (e.g., annual Ref Values week), and Volunteer Time Off.