Sales Representative (St Cloud, MN)

Responsibilities

• Identify and pursue new customer opportunities through outbound calls, local outreach, and participation in community events
• Handle inbound branch walk-in and sales calls
• Collaborate with the marketing team to develop and execute targeted lead-generation campaigns aligned with branch goals
• Responding to leads within company-defined response time
• Achieves consistent weekly call activity quotas to align with productivity matrix
• Validate and contact assigned accounts, ensuring accurate contact data exists and working to create self-generated leads
• Represent the dealership at fairs, parades, customer events, and local shows to build brand awareness and capture new leads
• Uncover customer needs and align them with appropriate BCP solutions
• Schedule and conduct product demos, prepare and present quotes, and perform off-site trade-in inspections
• Convert leads to new BCP sales through consultative selling, persistent follow-up, and strong relationship-building
• Partner with outside sales representatives, service teams, and technical coordinators to ensure seamless customer experience
• Maintain accurate CRM records and provide marketing with feedback on lead quality and campaign performance
• Update equipment pricing sheets and assist with new machine display selection, layout, and movement
• Assist with local retail efforts when branch retail champion is unavailable
• Support Parts and Rental customers during peak times

Qualifications

• High school diploma or GED required; Bachelor’s degree with concentration in business or related field preferred
• 1-3 years of sales experience, preferably in equipment, or other customer‑facing selling environments
• Mechanical or equipment aptitude with the ability to understand construction machine applications and customer value
• Strong communication and interpersonal skills
• Experience using CRM systems and digital marketing tools for activity tracking, lead management, and pipeline development
• Self-starter with a hunter mentality and a passion for driving growth
• Must have and maintain a clean driving record for off-site visits
• Travel Up to 10% within the local territory