Sales Representative, On-Premise (San Antonio)

About the role

Morales Beverage Group seeks a Sales Representative, On-Premise for the San Antonio territories. We offer a competitive compensation package with a wide range of benefits for full-time employees.

Job Description

Reporting to the Regional Branch Manager, the Sales Representative, On-Premise is responsible for driving distribution, volume growth, and brand visibility within bars, restaurants, hotels, and entertainment venues across the assigned market. This role focuses on developing new on-premise accounts, strengthening existing customer relationships, and ensuring high levels of satisfaction and long-term partnership.

The Sales Representative enhances brand presence by engaging directly with on-premise decision-makers, including owners, general managers, beverage directors, and bartenders, to influence menu placements and purchasing decisions. This position executes brand standards through effective menu listings, promotions, staff education, and point-of-sale activation to support overall sales objectives.

MORALES BEVERAGE GROUP VALUES

- All-In: Being Accountable; If it’s to be, it’s up to me. - People: Growing and building partnerships within a family dynamic. - Future Thinking: Innovative and disruptive in our approach.

Duties and Responsibilities

• Account Management
  • Build and maintain strong relationships with on-premise accounts including bars, restaurants, hotels, and entertainment venues.
  • Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking.
  • Maintain consistent customer contact and follow-up to ensure satisfaction and long-term partnership.
  • Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities.
  • Ensure proper pricing, distribution, and inventory levels across assigned accounts.
  • Resolve order, delivery, billing, and service-related issues in a timely and professional manner.
  • Travel daily within the assigned territory to support account needs and sales objectives.
• Sales Execution
  • Meet or exceed monthly, quarterly, and annual sales goals.
  • Present and sell the MBG spirits portfolio using a consultative, solutions-based selling approach.
  • Drive incremental sales through new distribution, menu placements, cocktail features, and back-bar visibility.
  • Influence purchasing decisions by aligning product recommendations with each account’s concept and target guest.
• Brand Building & Activation
  • Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives.
  • Secure and maintain menu listings, cocktail features, and brand visibility within accounts.
  • Cook up tastings, staff trainings, and brand events to increase product knowledge and advocacy.
  • Ensure point-of-sale materials and brand standards are properly executed.
  • Serve as a brand ambassador for assigned portfolios within the on-premise market.
• Reporting & Administration
  • Plan weekly routes, pre-plans, and territory strategies to maximize productivity.
  • Accurately enter orders, account activity, and notes into the CRM system.
  • Track incentives, performance metrics, and program execution.
  • Maintain compliance with company policies and all applicable Texas alcohol regulations.
  • Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.

Behavior and Communication Expectations

• Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement
• A high level of professionalism and confidentiality is crucial to this role
• Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
  • Being approachable at all times
  • Being known as a trusted resource for knowledge and guidance
• Desire to deliver excellence – Always looking for the very best product in what we do
• Living Above the Line – Exhibiting ownership, accountability and responsibility
• Engaged – Ensuring we all care about MBG and the work we do, from the top - down
• Responsive – We do what we say in a timely manner
• Respected – As professionals, we are known for accuracy in all we say and do
• Confident – Trust in our ability to be successful and make good decisions

Competencies

• Customer Focus: Dedicated to meeting the expectations and requirements of customers, ensuring high levels of satisfaction and fostering strong relationships.
• Negotiating: Skilled at negotiating with clients to secure favorable outcomes, understanding customer needs, and aligning them with company goals.
• Drive for Results: Demonstrates a strong commitment to achieving business targets and consistently pushes for excellence in performance.
• Time Management: Effectively manages time by prioritizing tasks, meeting deadlines, and balancing multiple responsibilities efficiently.
• Interpersonal Savvy: Relates well to all kinds of people, building constructive and effective relationships, and is adept at navigating through complex interactions

Qualifications

• 21 years or older, High School Diploma or GED
• Strong Spirits knowledge preferred
• 2+ years of beverage alcohol sales experience (On-Premise preferred)
• Proven track record in achieving sales goals and executing market programs that support corporate initiatives
• Strong PC application skills in Microsoft Office Suite
• Ability to manage multiple projects effectively and professionally
• Excellent communication skills and the ability to interact across teams in a fast-paced environment while building relationships
• This position requires attendance at local meetings, local travel and occasional out-of-town travel
• Hold a valid and current Texas driver’s license within MVR policy guidelines throughout employment
• Ensure reliable, insured transportation, in accordance with company policy
• The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage
• Must be able to pass a background and drug screening for hire and randomly throughout employment

Physical Requirements

• Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
• Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
• Require lifting/lowering, pushing, carrying, or pulling up to 45 lbs.
• Requires driving daily to and from customer accounts within assigned territories.

Benefits

We offer a competitive compensation package with a wide range of benefits for full-time employees.

Pay

Compensation details are provided in the job description.

Schedule

Work schedule details are provided in the job description.