Sales Representative, On-Premise (Dallas, Fort Worth)

JOB DESCRIPTION

Moraes Beverage Group seeks a Sales Representative, On-Premise for the Dallas, Fort Worth and surrounding territories. We offer a competitive compensation package with a wide range of benefits for full-time employees.

DUTIES AND RESPONSIBILITIES

• Account Management

• Build and maintain strong relationships with on-premise accounts including bars, restaurants, hotels, and entertainment venues.
• Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking.
• Maintain consistent customer contact and follow-up to ensure satisfaction and long-term partnership.
• Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities.
• Ensure proper pricing, distribution, and inventory levels across assigned accounts.
• Resolve order, delivery, billing, and service-related issues in a timely and professional manner.
• Travel daily within the assigned territory to support account needs and sales objectives.

• Sales Execution

• Meet or exceed monthly, quarterly, and annual sales goals.
• Present and sell the MBG spirits portfolio using a consultative, solutions-based selling approach.
• Drive incremental sales through new distribution, menu placements, cocktail features, and back-bar visibility.
• Influence purchasing decisions by aligning product recommendations with each account's concept and target guest.

• Brand Building & Activation

• Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives.
• Secure and maintain menu listings, cocktail features, and brand visibility within accounts.
• Coordinate tastings, staff trainings, and brand events to increase product knowledge and advocacy.
• Ensure point-of-sale materials and brand standards are properly executed.
• Serve as a brand ambassador for assigned portfolios within the on-premise market.

• Reporting & Administration

• Plan weekly routes, pre-plans, and territory strategies to maximize productivity.
• Accurately enter orders, account activity, and notes into the CRM system.
• Track incentives, performance metrics, and program execution.
• Maintain compliance with company policies and all applicable Texas alcohol regulations.
• Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.

COMPETENCIES

• Customer Focus

• Dedicated to meeting the expectations and requirements of customers, ensuring high levels of satisfaction and fostering strong relationships.

• Negotiating

• Skilled at negotiating with clients to secure favorable outcomes, understanding customer needs, and aligning them with company goals.

• Drive for Results

• Demonstrates a strong commitment to achieving business targets and consistently pushes for excellence in performance.

• Time Management

• Effectively manages time by prioritizing tasks, meeting deadlines, and balancing multiple responsibilities efficiently.

• Interpersonal Savvy

• Relates well to all kinds of people, building constructive and effective relationships, and is adept at navigating through complex interactions.

PHYSICAL REQUIREMENTS

• Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device.
• Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping.
• Require lifting/lowering, pushing, carrying, or pulling up to 45 lbs.
• Requires driving daily to and from customer accounts within assigned territories.