Sales Representative, On-Premise (Dallas, Fort Worth)

Job Description

Morales Beverage Group seeks a Sales Representative, On-Premise for the Dallas, Fort Worth and surrounding territories. We offer a competitive compensation package with a wide range of benefits for full-time employees.

Duties and Responsibilities

• Account Management

• Build and maintain strong relationships with on-premise accounts including bars, restaurants, hotels, and entertainment venues.
• Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking.
• Maintain consistent customer contact and follow-up to ensure satisfaction and long-term partnership.
• Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities.
• Ensure proper pricing, distribution, and inventory levels across assigned accounts.
• Resolve order, delivery, billing, and service-related issues in a timely and professional manner.
• Travel daily within the assigned territory to support account needs and sales objectives.

• Sales Execution

• Meet or exceed monthly, quarterly, and annual sales goals.
• Present and sell the MBG spirits portfolio using a consultative, solutions-based selling approach.
• Drive incremental sales through new distribution, menu placements, cocktail features, and back-bar visibility.
• Influence purchasing decisions by aligning product recommendations with each account's concept and target guest.

• Brand Building & Activation

• Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives.
• Secure and maintain menu listings, cocktail features, and brand visibility within accounts.
• Coordinate tastings, staff trainings, and brand events to increase product knowledge and advocacy.
• Ensure point-of-sale materials and brand standards are properly executed.
• Serve as a brand ambassador for assigned portfolios within the on-premise market.

• Reporting & Administration

• Plan weekly routes, pre-plans, and territory strategies to maximize productivity.
• Accurately enter orders, account activity, and notes into the CRM system.
• Track incentives, performance metrics, and program execution.
• Maintain compliance with company policies and all applicable Texas alcohol regulations.
• Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.

Behavior and Communication Expectations

• Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement.
• A high level of professionalism and confidentiality is crucial to this role.
• Establish and maintain effective working relationships with staff, department leaders, and executive leadership with the purpose of being approachable, known as a trusted resource, and ensuring all care about MBG and the work we do, from the top - down.
• Desire to deliver excellence, living above the line, engaged, responsive, respected, and confident.

Qualifications

• 21 years or older, High School Diploma or GED
• Strong Spirits knowledge preferred
• 2+ years of beverage alcohol sales experience (On-Premise preferred)
• Proven track record in achieving sales goals and executing market programs that support corporate initiatives
• Strong PC application skills in Microsoft Office Suite
• Able to manage multiple projects effectively and professionally
• Excellent communication skills and the ability to interact across teams in a fast-paced environment while building relationships
• This position requires attendance at local meetings, local travel and occasional out-of-town travel
• Must hold a valid and current Texas driver’s license within MVR policy guidelines throughout employment
• Ensure reliable, insured transportation, in accordance with company policy
• Must be able to pass a background and drug screening for hire and randomly throughout employment