Sales Representative, On-Premise

About the role

Morales Beverage Group seeks a Sales Representative, On-Premise for the Austin, TX territories. Established in 1989, Morales Capital Group includes MBG, Mexcor International, MFI, Globalternative Solutions, VivaVerse, and Viva Center. Headquartered in Houston, Texas, MCG is a family-owned, multi-generational importer & distributor of alcohol beverages. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California. MCG has cultivated and established a network of partnerships with over 140 regional distributors and controls states, resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to its business partners.

Responsibilities

• Account Management
• Build and maintain strong relationships with on-premise accounts including bars, restaurants, hotels, and entertainment venues.
• Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking.
• Maintain consistent customer contact and follow-up to ensure satisfaction and long-term partnership.
• Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities.
• Ensure proper pricing, distribution, and inventory levels across assigned accounts.
• Resolve order, delivery, billing, and service-related issues in a timely and professional manner.
• Travel daily within the assigned territory to support account needs and sales objectives.
• Sales Execution
• Meet or exceed monthly, quarterly, and annual sales goals.
• Present and sell the MBG spirits portfolio using a consultative, solutions-based selling approach.
• Drive incremental sales through new distribution, menu placements, cocktail features, and back-bar visibility.
• Influence purchasing decisions by aligning product recommendations with each account's concept and target guest.
• Brand Building & Activation
• Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives.
• Secure and maintain menu listings, cocktail features, and brand visibility within accounts.
• Cook up tastings, staff trainings, and brand events to increase product knowledge and advocacy.
• Ensure point-of-sale materials and brand standards are properly executed.
• Serve as a brand ambassador for assigned portfolios within the on-premise market.
• Reporting & Administration
• Plan weekly routes, pre-plans, and territory strategies to maximize productivity.
• Accurately enter orders, account activity, and notes into the CRM system.
• Track incentives, performance metrics, and program execution.
• Maintain compliance with company policies and all applicable Texas alcohol regulations.
• Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.

Behavior and Communication Expectations

• Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement
• A high level of professionalism and confidentiality is crucial to this role
• Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
• Being approachable at all times
• Being known as a trusted resource for knowledge and guidance
• Desire to deliver excellence – Always looking for the very best product in what we do
• Living Above the Line – Exhibiting ownership, accountability and responsibility
• Engaged – Ensuring we all care about MBG and the work we do, from the top - down
• Responsive – We do what we say in a timely manner
• Respected – As professionals, we are known for accuracy in all we say and do
• Confident – Trust in our ability to be successful and make good decisions

Qualifications

• 21 years or older, High School Diploma or GED
• Strong Spirits knowledge preferred
• 2+ years of beverage alcohol sales experience (On-Premise preferred)
• Proven track record in achieving sales goals and executing market programs that support corporate initiatives
• Strong PC application skills in Microsoft Office Suite
• Ability to manage multiple projects effectively and professionally
• Excellent communication skills and the ability to interact across teams in a fast-paced environment while building relationships
• This position requires attendance at local meetings, local travel and occasional out-of-town travel
• Hold a valid and current Texas driver’s license within MVR policy guidelines throughout employment
• Ensure reliable, insured transportation, in accordance with company policy
• The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage
• Must be able to pass a background and drug screening for hire and randomly throughout employment

Benefits

We offer a competitive compensation package with a wide range of benefits for full-time employees.

Pay

Hybrid (Austin, Texas, US)