Sales Representative, Mid-Mountain Territory

About the role

At La Marzocco, we pride ourselves on our artisan heritage, our passion for coffee, and commitment to our customers. As a leader in coffee equipment technology since 1927, La Marzocco is committed to the craft of hospitality, the pride of service, and the humility of our responsibility to future generations. Located in the Ballard neighborhood of Seattle, WA and with satellite offices and warehouses in multiple cities across the United States, La Marzocco USA carries the proud traditions of our Italian heritage while offering a modern work environment and a dedication to fostering personal and professional growth for all employees. The position is based in Denver, CO, with regular travel throughout the assigned territory.

Responsibilities

• Prospecting new customers aligned with La Marzocco brand values
• Consistent management of the existing reseller partner network
• Strategic planning for growing core business and adding tangible value to reseller partners
• Ongoing expansion of brand presence across the entire territory
• New business development, including generating leads and prospects, attending industry events, and utilizing online lead generation tools
• Establishing relationships with potential clients and providing valuable insights or solutions to their challenges
• Conducting market research and competitive analysis
• Managing existing partner relationships by assessing their ability to support the sales they make and taking measures to help them improve
• Establishing trust, providing excellent customer service, and addressing inquiries or concerns promptly
• Developing and maintaining a deep understanding of La Marzocco’s products, accessories and service promise