Sales Representative - Lynchburg VA

ITG Brands is the third-largest tobacco company in the USA, offering well-known cigarette, cigar, and e-vapor brands. As part of the globally recognized Imperial Brands PLC family, we are a forward-thinking partner with operational integrity. We prioritize consumers, fostering an innovative workplace where inclusion, creativity, and bold thinking drive progress. Our culture empowers employees to bring their true selves to work, collaborate effectively, and seize opportunities—both individually and as a team. We challenge the status quo to exceed expectations and succeed with a challenger mindset.

About the Role

Make sales to retailers by securing commitments to increase stock, place orders, introduce new product lines, expand shelf space, participate in incentive and pre-shipment programs, allow promotional placements, and assign prime placement to products and materials. Identify opportunities to drive volume and market share in your territory, optimize coverage to meet or exceed objectives, and continually challenge the status quo. Establish credibility and influence to support sales growth and promote company priorities. Actively gather retail insights to strengthen team and company performance.

Responsibilities

• Sales
  • Sell company products, programs, and promotions to retailers.
  • Develop selling plans that resonate with retailers and encompass conceptual selling themes across all company categories.
  • Demonstrate product and industry knowledge to effectively market and sell company products.
  • Collaborate with division resources to identify and act on sales opportunities that drive performance.
  • Be accountable for delivering all assigned retail execution objectives and key company priorities.
• Retail Partnership
  • Develop and maintain strong retail partnerships across your assignment.
  • Identify company opportunities within the assignment and provide input to the Division Sales Manager on potential areas for improved sales.
  • Influence retailers to support company sales and key strategies.
  • Penetrate consumer and retailer insights to align company goals with consumer needs.
• Retail Coverage
  • Measure resources to maximize time allocation on a store-by-store basis to meet productivity and objectives.
  • Ensure alignment with retail cycle plan coverage objectives and overall coverage model parameters.
  • Optimize assignment coverage designs to maximize retail activity time and achieve strategic objectives.
• Retail Store Development
  • Ensure placement and servicing of all merchandising fixtures/displays to present a competitive advantage across all company categories.
  • Maintain all requirements of retail partnership agreements.
  • Ensure and maintain all promotional programs and competitive pricing initiatives.
• Retail Communication & Insights
  • Gain and maintain retailer acceptance of the “ITG Portal” as the primary method for reimbursement and tracking.
  • Share best practices with the Division Sales Manager to improve sales and overall division performance.
  • Solicit and report customer and competitive insights to identify critical sales opportunities and provide solutions to the Division Sales Manager/HQ.
• Perform other job-related duties as assigned.

Requirements

• Education and Experience
  • High School Diploma or GED.
  • Must be 21 years of age or older.
  • Must possess a valid driver’s license issued from state of residence.
• Knowledge
  • Intermediate proficiency with Microsoft Office (Outlook, Word, Excel, & PowerPoint) and Microsoft Teams.
• Skills
  • Verbal and written communication.
  • Attention to detail.
  • Problem and situation analysis.
  • Effective time and task management.
  • Multitasking capabilities.
  • Flexibility and adaptability.
• Abilities
  • Make sales and obtain commitments.
  • Communicate to a broad and diverse audience.
  • Maintain effective working relationships.
  • Demonstrate critical thinking.
  • Work with diverse populations and varying education levels.
  • Receive and communicate information orally and in writing.
  • Prioritize assignments, workload, and manage time accordingly.

Preferred Qualifications

• Bachelor’s degree in Business Administration or related field of study with 1+ years of related sales experience.

Work Environment and Physical Demands

• Must live within the boundary of the assignment or within pre-approved mileage from the boundary, or be willing to relocate at your own expense.
• Requires moderate physical effort; occasionally lifts or moves light objects (10-50 lbs.).
• Able to bend, crouch, stretch, climb, or reach in retail environments.
• Walks, sits, or stands for extended periods.
• Travel required based on assignment needs.
• Occasional exposure to noise, dust, or weather.
• Operates in retail and wholesale environments.
• Requires prolonged machine operation, including vehicle, computer, and keyboard equipment.

Benefits

• Competitive benefits package including medical, dental, vision, life insurance, and disability plans.
• Dollar-for-dollar 401k match up to 6% and 5% annual company contribution.
• 15 company-paid holidays.
• Generous paid time off.
• Employee recognition and discount programs.
• Education assistance.
• Employee referral bonus program.

Pay

Annual Base Salary Range: $56,250.00 - $75,000.00. Final compensation will be determined based on experience, qualifications, and internal equity. This role may also be eligible for annual bonus or incentive compensation.