Sales Representative - Lift Truck

The Lift Truck Sales Representative is responsible for maximizing the sale of new and used equipment as well as short‑ and long‑term rentals to customers and prospective customers in an assigned territory. Individual sales objectives must be met while working with customers to manage their equipment to maintain the lowest possible cost per hour. The role requires communicating the value of premium equipment in a price‑sensitive market, demonstrating initiative, teamwork, enthusiasm for customer service, and dedication to finding efficient solutions. A valid driver’s license is required.

Responsibilities

• Maximize new and used equipment sales.
• Maximize short‑ and long‑term rental agreements in the assigned territory.
• Promote parts and service sales in the assigned territory.
• Promote Customer Support Agreements and maintenance programs.
• Maintain accurate customer data records.
• Assist in collection of past‑due invoices.
• Monitor and report product performance and competitive activity.
• Provide liaison support between customer, TTCO, and vendors.
• Establish and maintain personal working relationships with customers.
• Negotiate mutually agreeable settlements on customer complaints.
• Other duties as assigned by Supervisor.

Qualifications

• High School Diploma or equivalent required; college degree preferred.
• Previous sales experience and working knowledge of the material handling industry preferred.
• Experience using personal computers and basic typing skills required.
• Valid driver’s license.

Skills & Competencies

• Advanced selling skills.
• Relationship building skills.
• Problem resolution skills.
• Basic mechanical and parts identification skills.
• Excellent written communication skills.
• Basic computing skills, including Microsoft Office and Excel.
• Verbal communication and negotiation abilities.
• Listening skills.
• Customer service orientation.

Training

• New product introduction and machine sales.
• Area‑specific parts and service training.
• TTCO and supplier computer programs.
• OSHA required training.
• Compliance training.

Working Conditions

Work is normally performed in a customer or company warehouse, worksite, shop, or office environment. The role involves limited exposure to physical risk and some exposure to all‑weather conditions. Driving for extended periods and standing on hard surfaces for extended periods is often required.

Physical Requirements

• Speaking and listening.
• Writing and typing.
• Climbing on or under equipment.
• Reaching, kneeling, stooping.
• Grasping.
• Lifting items up to 75 lb.

Job Hazards

• Travel‑related hazards.
• Weather‑related hazards.
• Slips, trips, and falls.
• Stress and fatigue.
• Prolonged sitting.
• Being around moving equipment.
• Being around working service departments.