Sales Representative

General Purpose

The Sales Representative I is responsible for building and maintaining positive customer relationships to strengthen customer loyalty and dealer reputation. Customer engagement, achieving sales and margin targets, along with coordinating cross-functional teamwork to support customers will be a must.

Essential Functions

• Achieve targeted and agreed upon sales goal (volume and margin)
• Build and maintain positive customer relationships – to strengthen customer loyalty and dealer reputation
• Continually improve personal selling capabilities – to respond to customer needs in a more effective manner
• Actively identifies, seeks, and obtains new prospects
• Review and implement technology solutions that create immediate and long-term results
• Share information, solutions, and ideas that challenge the customer’s thinking leveraging ROI, productivity, and efficiency data
• Effectively follows and supports AVE-PLP's sales process, including follow-up and timely and accurate completion of all paperwork and used equipment listing pictures and information
• Maintain a regional customer list and ensure scheduled and consistent customer contacts leveraging the HUB
• Maintain a working knowledge of used equipment values, effectively describe equipment condition, and share ownership to ensure a competitive and profitable future sale for both salespeople and the company at a competitive price
• Coincide, engage, and communicate with Store Managers, Parts, and Service to support customer needs
• Communicate with Product Innovation and Product Support to deliver equipment and technology performance and optimization data
• Plan and document customer interactions and meetings leveraging the HUB
• Perform other duties as required and necessary to ensure the success of AVE-PLP.

Qualifications

• Ability to consistently promote, support, work, and act in a manner in support of AVE – PLP’s vision, mission, and values
• Strong knowledge of used equipment values and ability to evaluate properly for trading purposes
• Knowledge of and ability to follow Dealer Selling Process
• Knowledge of John Deere and competitive products, knowledge of agricultural and turf equipment, and knowledge of farming and operational practices
• Ability to maintain a positive and professional working relationship with peers, management, and support resources, with a constant commitment to teamwork and exemplary customer service
• Knowledge of current financing options to assist customers with securing the purchase of new and used goods
• Ability to analyze and interpret basic sales reports
• Ability to use standard desktop load applications such as Microsoft Office and internet functions
• Strong ability to communicate effectively with customers, employees, and peers

Education and Experience

• A High School Diploma or General Education Diploma (GED) equivalent is required.
• One year of equipment sales experience is preferred.
• Experience in an agriculture dealership is preferred.
• An equivalent combination of education and experience may be substituted on a year for year basis.

Additional Requirements/Licenses/Certifications

• Must have reliable transportation.
• Must have and maintain a valid drivers license.
• Passing a driving record (MVR), criminal history background checks, employment verification, and drug screen will be required prior to the start of employment.
• Certified Crop Advisor certification is preferred.