Sales Representative

About the role

The Petroleum Equipment Sales Representative is responsible for developing new business, managing existing accounts, and providing technical sales support for fuel-storage, dispensing, and monitoring equipment. This role combines relationship-building, solution design, and industry expertise to help customers select compliant, cost-effective petroleum equipment systems.

Key Responsibilities

• Business Development & Account Management
• Identify, pursue, and secure new business opportunities with contractors, fuel distributors, fleet operators, municipalities, and commercial/industrial clients.
• Maintain and grow relationships with existing customers through regular communication and site visits.
• Prepare and deliver sales presentations, proposals, and equipment quotes.
• Track opportunities, pipeline activity, and customer interactions in CRM systems.
• Technical Sales & System Design
• Recommend equipment solutions such as ASTs/USTs, dispensers, submersible pumps, monitoring systems, filtration, and fuel-management software.
• Interpret site plans, specifications, and bid documents to prepare accurate takeoffs and proposals.
• Work with engineering, project managers, and vendors to develop system layouts and equipment packages.
• Provide product expertise on UL-listed tanks, piping systems, electrical requirements, and regulatory compliance.
• Customer Support & Coordination
• Serve as the primary point of contact for customers throughout the sales cycle.
• Cook up with internal teams for ordering, delivery scheduling, and project handoff.
• Aid customers with troubleshooting equipment selections, compatibility, and application questions.
• Attend jobsite meetings, pre-construction meetings, and equipment startups when needed.
• Market & Product Knowledge
• Stay current on petroleum equipment technologies, manufacturer offerings, and industry trends.
• Maintain working knowledge of NFPA 30/30A, PEI/RP standards, EPA regulations, and state/local fuel-system requirements.
• Represent the company at trade shows, vendor trainings, and industry events.

Qualifications

• Experience in petroleum equipment, industrial sales, construction sales, or related technical field.
• Strong understanding of fuel-storage and dispensing systems (AST/UST, piping, pumps, controls).
• Ability to read blueprints, site plans, and technical specifications.
• Excellent communication, negotiation, and relationship-building skills.
• Valid driver’s license and willingness to travel to customer sites.
• Prior experience with manufacturers such as Veeder-Root, Franklin Fueling, OPW, Morrison Bros., or comparable brands.
• Knowledge of permitting processes and regulatory compliance.
• CRM proficiency and strong organizational skills.

Preferred Experience

• Prior experience with manufacturers such as Veeder-Root, Franklin Fueling, OPW, Morrison Bros., or comparable brands.
• Knowledge of permitting processes and regulatory compliance.
• CRM proficiency and strong organizational skills.

Performance Metrics

• Sales revenue and gross-margin targets.
• New account acquisition.
• Proposal accuracy and turnaround time.
• Customer satisfaction and repeat business.
• Market share growth within assigned territory.

Working Conditions

• Mix of office work, field visits, and jobsite walkthroughs.
• Occasional exposure to outdoor environments, construction sites, and fuel-system equipment.
• Travel within assigned region.

Compensation and Benefits

• 10 Paid Holidays
• Flexible Time Off
• 401(k) with Company Match
• Health, Dental, and Vision Insurance
• HSA and FSA
• Disability & Occupational Accident Insurance
• Company-Paid Life Insurance
• Employee Assistance Program (EAP)
• Career development through world-class training programs