Sales Representative

About the role

This is a newly created position designed to drive the next stage of growth for Horton’s aftermarket parts business. As the Aftermarket Parts Sales Representative, you will represent one of the most trusted names in the automatic door industry, selling high-quality Horton replacement parts, upgrades, and aftermarket solutions across North America. You will work with end users, facility managers, distributors, service providers, and branch locations to identify opportunities, solve customer needs, and deliver exceptional support. This role is ideal for a motivated sales professional who enjoys building relationships, finding new opportunities, and growing a business.

With North America as your territory, you will expand Horton’s aftermarket presence, strengthen customer loyalty, and promote the value of genuine Horton parts and solutions. This is a unique chance to shape a new position, grow an important part of the business, and contribute to Horton’s continued success.

Responsibilities

• Develop and grow aftermarket parts sales in North America.
• Proactively identify opportunities for replacement parts, upgrades, retrofit solutions, and related products.
• Build and maintain strong relationships with existing customers while identifying and securing new business opportunities.
• Contact customers regarding aging equipment, obsolete components, and recommended product upgrades.
• Prepare quotations, pricing proposals, and product recommendations based on customer requirements.
• Coordinate with customer support, technical support, and fulfillment teams to ensure timely order fulfillment.
• Respond promptly to customer inquiries regarding pricing, availability, lead times, and technical product information.
• Develop CRM and utilize ERP systems to manage customer activity, opportunities, forecasts, and order status.
• Leverage ERP, eCommerce, CRM, and digital marketing platforms to support customer engagement, identify sales opportunities, manage product inquiries, and drive aftermarket parts sales growth.
• Collaborate with marketing and customer support teams to execute targeted customer outreach campaigns, product promotions, and parts lifecycle initiatives.
• Achieve established sales goals, revenue targets, and margin objectives.
• Maintain a pipeline of opportunities and provide accurate sales forecasts.
• Conduct customer visits, virtual meetings, and product presentations as needed.
• Stay informed on Horton products, replacement parts, competitive offerings, and industry trends.
• Assist in resolving customer concerns and support issue resolution to enhance customer satisfaction and retention.
• Collaborate with service sales, branch management, and field operations teams to maximize cross-selling opportunities.
• Support company initiatives, promotions, and new product launches.

Key Performance Indicators (KPIs)

• Aftermarket parts sales revenue
• Gross margin performance
• Customer retention and account growth
• New customer acquisition
• Quote conversion rate
• Forecast accuracy
• Customer response time and service levels
• Opportunity pipeline growth

Requirements

• Minimum of 5 years of sales experience in industrial products, construction products, building systems, automatic doors, commercial hardware, service sales, or related industries.
• Proven track record of achieving or exceeding sales targets.
• Experience with aftermarket parts sales, technical sales, customer service, or inside sales preferred.
• Experience working within integrated business systems environments, including enterprise resource planning (ERP), customer relationship management (CRM), eCommerce platforms, and email marketing systems is highly desirable.
• Spanish language proficiency (written and verbal) is a plus and will be considered an asset when supporting customers and channel partners across North America.
• Experience in automatic doors, access control, commercial building products, aftermarket parts sales, or related industries preferred.

Skills

• Strong customer relationship management skills.
• Excellent written and verbal communication abilities.
• Strong negotiation and closing skills.
• Mechanical and technical aptitude.
• Ability to understand equipment applications and recommend appropriate replacement parts.
• Ability to read parts diagrams, technical documentation, and product specifications.
• Strong organizational and time management skills.
• Self-motivated with the ability to work independently.
• Proficient in Microsoft Office Suite and business systems including CRM, ERP, eCommerce, and digital marketing platforms; Oracle ERP experience preferred.
• Ability to utilize business analytics, customer data, and digital sales tools to identify opportunities, improve customer engagement, and drive revenue growth.
• Strong analytical and problem-solving capabilities.
• Ability to manage multiple projects and priorities simultaneously.

Qualifications

• High School Diploma or GED required.
• Associate's or Bachelor's degree in Business, Marketing, Sales, or related field preferred.

Physical Requirements

• Regular use of computer, phone, and office equipment.
• Ability to occasionally lift product samples, catalogs, or materials up to 25 pounds.
• Ability to travel throughout North America as needed, including customer visits, industry events, distributor meetings, and training activities. Travel is expected to be approximately 30% or greater.
• International travel may be required 2-3 times a year.
• Valid driver's license required.