Sales Representative

About the role

The new and used sales representative is solely responsible for selling new and used vehicles. To ensure customer satisfaction, while generating leads and meeting monthly sales standards.

Responsibilities

• Assist customers in selecting a vehicle by asking questions and listening carefully to their responses.
• Attend product and sale training courses, as requested by the sales manager.
• Approach, greet, and offer assistance or direction to any customer who enters the dealership showroom or sales lot.
• Sell and deliver a minimum of units that is required per month.
• Satisfy the transportation needs of new and used vehicle purchases.
• Analyze and develop product performance, application, and benefits to prospective customers.
• Describe all optional equipment available for customer purchases.
• Offer test-drives to all prospects.
• Follow dealership procedure to obtain proper identification from customer prior to test drive.
• Display elevated level of commitment to customer satisfaction.
• Acknowledge and comply with the deferral, state, and local laws that govern retain auto sales.
• Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.
• Keep aware of new products, features, accessories, etc., and their benefits to customers.
• Know and understand equity and values and can explain depreciation to the customer.
• Ensure that the sales manager has an opportunity to meet each customer.
• Turn 100 percent of closed deals to F&I manager, along with proper completed paperwork (insurance information, trade title, etc.).
• Write complete sale orders and processes paperwork in accordance with established dealership policies.
• Prepare sold vehicles for customer delivery prior to the customer’s arrival.
• Utilize dealership sales control and follow-up system.
• Deliver vehicles for customers, ensuring that the customer understands the vehicle’s operating features, warranty, and paperwork.
• Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership’s service department.
• Follow up on all post-delivery items, tag / title work, “we-owes,” and special requests to be sure that all customer expectations are met.
• Maintain an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
• Maintain a prospect development system.
• Schedule first service appointment for purchasing customers.
• Review and analyze actions at the end of each day, week, month, and year - to determine how to better utilize time and plan more effectively.
• Conduct business in an ethical and professional manner.
• Continuously develop product and sales acumen to become the vehicle authority.
• Know the ins and the outs of product offerings, optional packages, and the latest technologies.

Qualifications

• Work experience in sales or a related field - dealership experience preferred.
• Demonstrate knowledge within the area of automotive sales.
• Advance computer skills, specifically in Reynolds and Reynolds.
• Understand the importance of and maintain confidentiality.
• Understand and follow work rules, policies, and procedures.
• High school diploma or equivalent.