Sales Representative

About the Role

This position is responsible for growing and maintaining sales of commercial laundry products within assigned accounts in southern West Virginia and southern Virginia. The Sales Representative will work directly with the General Manager and/or Sales Manager to generate and convert leads into sales, executing results-oriented sales strategies, and providing pre- and post-sales support while adhering to Alliance Laundry Systems quality standards.

Responsibilities

• Leverage company-directed sales programs, promotions, and strategies to achieve sales volume and profit targets, using the full portfolio of solutions to meet customer needs.
• Develop and execute aggressive plans to visit and catalogue every customer’s location within the targeted market(s).
• Survey each Laundromat to identify equipment age, brand, mix, physical size, ownership, revenue streams, vend pricing, WDF, vending machines, payment systems, and services offered.
• Complete an in-depth review of each location and create/present a compelling business case to store owners.
• Track information collected in a defined CRM database and own follow-up.
• Develop and maintain strong professional relationships with accounts, providing support in training, quotations, and general sales.
• Provide sales forecasts and manage the sales funnel.
• Create and submit monthly site visit plans; evaluate and identify opportunities for improvement or areas needing further support.
• Execute market blitz activities within assigned target markets.
• Understand and explain all facets of vended laundry products, corporate marketing, sales strategies, pre-sale and post-sale support requirements, customer types, and purchasing motives.
• Stay current on competitive activity, including products, promotional materials, sales techniques, pricing, warranty, and marketing practices, and provide feedback to management.
• Represent the company at trade shows, sales meetings, regional meetings, and other events.

Requirements

• High School diploma or equivalent required.
• Work experience in sales or account management preferred, or recent college graduates with adaptability to a changing environment and ability to handle multiple priorities in a competitive market.
• Equivalent combination of education, training, and experience will be considered.
• Proficient computer skills, including MS Outlook, Word, and Excel preferred.
• Mechanical aptitude with regard to machinery and equipment is highly desirable.

Skills

• Sales and business acumen; ability to understand margin implications of sales decisions and drive margin improvements.
• Strong analytical and research skills; ability to translate technical product information into sales strategy to drive revenue.
• Effective selling techniques and ability to discuss service, parts, and replacement needs with Laundromat attendants and owners.
• Self-directed with the ability to balance multiple priorities and manage workload effectively.
• Strong diplomacy skills; ability to handle conflict management and business negotiation processes.
• Solid organizational skills; ability to self-manage workload, meet tight deadlines, and take initiative.
• Excellent written, verbal, and interpersonal communication skills; ability to communicate professionally across all levels of the organization.
• Confidence in creating and delivering presentations to internal and external customers.
• Resilient; able to navigate ambiguity and change with a strong work ethic and proactive approach.

Travel

• Ability to travel within assigned territory/territories as needed.
• Some overnight travel will be required.

Physical Requirements

• Position may involve standing for long periods, manual dexterity, stooping, and bending.
• Ability to lift, carry, push, and pull up to 50 lbs. rarely; assistive devices will be provided for greater weight items.
• Regularly required to talk, hear, and use hands to manipulate objects or controls.
• Frequent and continuous computer-based work requiring periods of sitting, close vision, and ability to adjust focus.
• Must have a valid driver’s license and a clean Motor Vehicle Record.

Core Values

Alliance Team Members Demonstrate DRIVE:

• Dedicated: Follows through on commitments. Strong say/do.
• Respectful: Acts with integrity and values diverse perspectives.
• Innovative: Always looking for a better way; leads change.
• Versatile: Adapts quickly to changing circumstances. Demonstrates agility.
• Engaged: Acts like an owner. Wants to create and grow a business tightly aligned with market needs.