Sales - Rental Counter Sales Rep

About the Role

This position involves coordinating inside counter sales and rental of new and used equipment within an assigned branch to achieve profit goals.

Responsibilities

• Safety
  • Maintain a safety-conscious work environment both inside and outside the store.
  • Adhere to all safety rules and policies without violation.
  • Enforce personal protective equipment (PPE) rules and regulations.
  • Ensure all safety rules and policies are consistently enforced.
• Sales Acumen and Ability
  • Maintain a positive attitude and answer phone calls with a smile.
  • Identify customer needs and provide the best available solutions through active listening and consultation.
  • Offer additional solutions and opportunities beyond the initial scope of equipment requests.
  • Engage in negotiation and upselling to maximize sales opportunities.
  • Follow up to ensure unsigned contracts are completed.
  • Open new customer accounts, pass leads within the organization, and grow company market share.
  • Maintain a clean and presentable showroom, professional appearance, and demeanor.
  • Assist in meeting and exceeding branch and company goals for rental and sales of equipment.
  • Work effectively in a fast-paced environment while delivering excellent customer service.
  • Collaborate within a team environment across all operational facets.
• Rental Customer Transactions
  • Write accurate reservations, open and close contracts, and handle distribution via mail or email.
  • Manage invoicing and collection of payments on cash customer accounts.
  • Ensure all aspects of transactions are handled timely and accurately.
• Customer Service and Operations
  • Convey the highest level of quality customer service to both internal and external customers.
  • Answer incoming customer phone calls, text messages, walk-ins, online leads, and customer chats efficiently.
  • Address internal and external customer requests quickly and effectively.
  • Assist walk-in customers, outside sales teams, and other departments as needed.
  • Work with dispatch to ensure on-time rental deliveries.
  • Complete daily, weekly, monthly, and quarterly branch reports as assigned by management.
• Perform related duties as assigned by a supervisor or Branch Manager.

Requirements

• Education and Experience:
  • High school diploma or equivalent; technical training or college degree preferred.
  • Minimum of two years of experience working with heavy equipment or in the construction industry.
  • Basic knowledge of equipment and the construction industry, including phases of construction and mechanical/technical aptitude.
  • Desire to continually learn about industry advancements and changes.
• Desired Qualifications:
  • Familiarity with surrounding areas and ability to read and understand city maps.
• Skills and Abilities:
  • Excellent interpersonal, customer service, and communication skills (verbal, written, non-verbal, and listening).
  • Strong analytical skills, including problem-solving and interpreting policies, procedures, and guidelines.
  • Ability to maintain composure and professionalism in a fast-paced, ever-changing environment.
  • Proficient computer skills, including Microsoft Office and various web-based applications.
  • Strong organizational skills, including continuous improvement, productivity, innovation, and goal achievement.
  • Familiarity with technology and ability to use a wide variety of platforms.
  • Ability to assist customers with orders and product inquiries.
  • Availability to work overtime, on-call, and occasional weekends as needed.
  • Ability to gain a solid understanding of offered products and their applications.
  • Knowledgeable of the local delivery area.
• Other Position Requirements:
  • Works under close supervision with independence for recurring assignments; supervision is available for unfamiliar situations.
  • Responsibilities require modest creativity and latitude, operating under general instructions with established procedures.
  • Duties are broad in scope, requiring adherence to policies, procedures, guidelines, and laws.
  • Performs complex tasks such as pricing equipment, locating product specifications, writing orders, and completing contractual agreements for rentals.
  • Errors in judgment or procedure (e.g., incomplete contracts) may impact revenues, expenses, legal compliance, customer relations, and company reputation.