Sales Production Marketing Operations Coordinator

About the role

The Sales & Marketing Operations Coordinator, Local Media supports the coordination and execution of commercial inventory, marketing inventory, virtual signage, and campaign reporting supporting the client’s Local Media business. Reporting to the AVP, Sales & Marketing Operations Lead, Local Media, this role translates pitched-to-sold commercial and sponsorship elements into executable production requirements. It helps track accurate fulfilment across Local Media broadcasts and platforms. The coordinator works closely with employees and supplemental resources supporting sales, account management, and production integration activities, helping track priorities, workflows, and deliverables across the function. The coordinator will support the coordination of virtual signage sales and fulfilment with the GPM virtual signage graphics team, helping track alignment between sold inventory, production capabilities, creative requirements, and campaign delivery. Additionally, this role will support the integration and tracking of sold assets, features and enhancements within event and studio productions. This role also supports campaign stewardship (both sales and marketing) and reporting, including clearance and fulfilment reporting, campaign performance monitoring, reconciliation support, and sales and partner recaps. The Coordinator will maintain and support workflows and reporting that provide visibility into inventory utilization, execution status, campaign performance, and revenue delivery across the Local Media business.

Responsibilities

• Sales Production & Inventory Operations Support the Sales Production function supporting Local Media, including commercial and marketing inventory, virtual signage, account management, production integration, and campaign fulfillment activities.
• Coordinate with internal and team employees and supplemental resources supporting Sales Production, helping track priorities, responsibilities, deliverables, and resource needs across the business.
• Coordinate and track the workflow for commercial and marketing inventory, ensuring sold elements are accurately captured, communicated, scheduled, produced, and fulfilled.
• Coordinate with Media Partnerships, Sales, Ad Operations, Programming, and Production to help translate commercial commitments and sponsorship packages into clear production and execution requirements.
• Support operational coordination of virtual signage sales and fulfilment, partnering with the GPM virtual signage graphics team to track inventory, creative requirements, production timelines, approvals, and execution.
• Coordinate workflows for marketing inventory and promotional elements within Local Media broadcasts, tracking priorities across Marketing, Programming, Production, and commercial stakeholders.
• Coordinate with GPM Marketing & Creative Services and other creative resources to track commercial, sponsorship, and marketing assets against production requirements and timelines.
• Campaign Stewardship, Reporting & Reconciliation Support campaign stewardship and fulfilment across Local Media, tracking commercial and sponsorship commitments and delivery status.
• Prepare and maintain campaign recaps, clearance reports, fulfilment reporting, and other materials that provide visibility into campaign execution and performance.
• Work with Ad Operations to track campaign delivery, identify discrepancies or under delivery, and support resolution and makegood requirements.
• Coordinate with Legal, Ad Operations, Media Partnerships, and other stakeholders on advertising policies, creative clearances, approvals, and requirements impacting commercial execution.
• Assist Finance and Business Operations with billing, reconciliation, revenue reporting, and tracking discrepancies between sold and delivered inventory.
• Maintain and update reporting that provides visibility into inventory utilization, campaign delivery, virtual signage fulfilment, and overall commercial execution.
• Review campaign and inventory reporting to flag delivery risks, fulfilment issues, and other items requiring follow-up.
• Cross-Functional & Marketing Operations Serve as a key coordination point across Local Media and GPM Media Partnerships, Ad Operations, Media Operations & Technology, and Marketing & Creative Services to support coordinated commercial execution.
• Maintain documentation and support workflows and quality-control processes supporting sales production, inventory management, virtual signage, and campaign reporting.
• Coordinate across Local Media and GPM to support marketing initiatives, tracking inventory, assets, timelines, approvals, and production resources.