Sales Planner

About the Role

Premion, a division of TEGNA Inc., is looking for a strategic and agile Sales Planner to join our high-performing Sales Planning team. This role supports Sales by crafting compelling media plans, proposals, and pricing strategies across both brand awareness and performance-driven campaigns, ensuring alignment with client objectives and platform capabilities. The ideal candidate is highly organized, intellectually curious, and brings a strong understanding of digital media buying dynamics, including DSP-based campaign planning. Reporting to the Sales Planning Supervisor, the Sales Planner will collaborate closely with Sales, Client Services, Ad Operations, and Audience/Data Solutions teams to bring digital-first campaigns to life.

Responsibilities

• Partner daily with internal Sales teams to develop strategic, customized omnichannel media plans across CTV/OTT, OLV, Display, Audio, Native, and more.
• Own and manage the pre-sales workflow from intake to proposal, ensuring alignment with client KPIs, inventory availability, platform targeting, and pricing thresholds.
• Serve as a go-to expert on our DSP product offerings, especially within our DSP platform, including capabilities related to behavioral, geo, demo, and 1st/3rd party audience segments.
• Provide recommendations to Sales based on reach & SOV goals, historical performance, and pacing benchmarks.
• Maintain fluency in performance-based and impression-based planning models to meet client conversion, engagement, or awareness KPIs.
• Collaborate with Ad Ops and Planning Leadership on inventory forecasting and budget allocation strategies.
• Ensure media plans reflect accurate pricing, delivery forecasts, and data fees when target audience is layered in.
• Support audience-first storytelling by translating RFP requests into targeted media strategies, proactively suggesting enhancements.
• Identify inefficiencies and contribute to continuous improvement across our planning systems, workflows, and tools.
• Periodically assist in user testing, platform rollout support, and internal education efforts for new planning tech and features.

Requirements

• Bachelor's degree in Marketing, Business, Media, or a related field.
• 3+ years of experience in pre-sales, digital media planning, DSP buying, or account management (experience with linear or digital video is a plus).
• Strong understanding of DSP/SSP ecosystems, digital audience targeting strategies, and omnichannel buying models.
• Familiarity with media planning tools, inventory forecasting logic, and proposal software.
• Advanced Excel, PowerPoint, and Salesforce skills required; experience with CRM-integrated planning tools preferred.
• Detail-oriented with exceptional communication, time management, and stakeholder management skills.
• High adaptability in fast-paced, evolving digital environments.
• Knowledge of local advertising or regional media planning dynamics is a plus.

About Premion

Premion is the one-stop shop OTT advertising platform for regional and local advertisers. Through our direct relationships with over 100+ top-tier content providers, Premion simplifies the OTT buying process by placing ads alongside premium long-form (full-episode) and live streaming content across more branded networks than any other platform – in just one easy transaction. Premion’s advertising platform delivers advanced targeting and seamless integration across multiple networks. Advertisers are assured access to brand-safe, fraud-free, guaranteed inventory that reaches the fastest-growing and highly engaged OTT audiences.

Pay

$65,000—$70,000 USD

Benefits

• Comprehensive medical, dental, and vision plans through Blue Cross Blue Shield of Texas.
• Fertility, surrogacy, and adoption assistance.
• Disability and life insurance.
• 401(k) program with 100% company match on contributions up to the first 4% of pay, fully vested from day one.
• Nine free virtual doctor’s appointments with a physician through Teladoc for all employees and their eligible family members.
• Twelve free annual therapy sessions with a licensed clinician through Spring Health.
• Generous Paid Time Off (PTO) benefit and nine paid holidays per year.