Sales Person

About the role

Sells/leases new- and used-vehicles at dealership gross profit, volume, and customer satisfaction standards.

Responsibilities

• Sells and delivers a minimum of six vehicles per month.
• Writes complete sales orders and processes paperwork in accordance with dealership policies.
• Utilizes dealership sales control and follow-up systems.
• Attends product and sales training courses as requested by sales manager.
• Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
• Maintains a prospect development system.
• Counsels customers in selecting a vehicle by asking questions and listening carefully to responses.
• Explains fully product performance, application and benefits to prospects.
• Describes all optional equipment available for customer purchase.
• Offers test drives to all prospects.
• Follows dealership procedure to obtain proper identification from customer prior to test drive.
• Exhibits high level of commitment to customer satisfaction.
• Knows and understands the federal, state, and local laws which govern retail automobile sales.
• Establishes personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals.
• Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
• Knows and understands equity and values, and is able to explain depreciation to the customer.
• Ensures that the sales manager has an opportunity to meet each customer.
• Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title etc.).
• Prepares sold vehicles for customer delivery prior to customer arrival.
• Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty and paperwork.
• Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
• Schedules first service appointment.
• Follows up on all post delivery items, tag/title work, we-owes and special requests to be sure that all customer expectations are met.
• Reviews and analyzes actions at the end of each day, week, month and year to determine how to better utilize time and plans more effectively.
• Attends sales meetings.
• Maintains professional appearance.

Qualifications

• No prior experience or training.
• High school diploma or general education degree (GED); or one to three months related experience and/or training; or equivalent combination of education and experience.
• One-year certificate from college or technical school; or three to six months related experience and/or training; or equivalent combination of education and experience.
• Associate's degree (A.A.) from two-year college or technical school; or six months to one year related experience and/or training; or equivalent combination of education and experience.
• Bachelor's degree (B.A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.