Sales Operations Manager
Pinnacle Recruitment · Houston, TX · 1 wk ago
Business DevelopmentFull-time
Sales Operations Manager
Primary Responsibilities
- Lead the bid desk, primarily basic international sales quotations and proposal preparation.
- Manage international sales opportunities from initial inquiry through close, ensuring timely follow-up and accountability.
- Track pipeline performance, bid success rates, and key sales metrics, providing regular reporting to leadership and Operations meetings.
- Support the domestic sales team with superior equipment quotations as required.
- Own and administer the HubSpot CRM platform, ensuring data integrity and process compliance.
- Establish CRM governance, maintaining accurate customer, prospect, and opportunity records.
- Develop dashboards, reporting, and KPIs to measure sales performance, pipeline health, and marketing effectiveness.
- Design and implement marketing automation, lead nurturing, and drip campaigns to improve conversion throughout the sales funnel.
Marketing & Brand Management
- Manage the annual marketing calendar and marketing budget.
- Lead execution of all marketing initiatives while coordinating with internal and external creative resources.
- Ensure consistent branding and messaging across all marketing channels and customer touchpoints.
Digital Marketing & Lead Generation
- Own the company's digital presence, including website optimization and lead generation strategy.
- Manage search visibility through SEO (Search Engine Optimization), AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and technical website optimization.
- Oversee paid digital advertising, including Google Ads, and manage social media platforms including LinkedIn, Facebook, and Instagram.
- Develop and manage Facebook Marketplace and other online sales channels as appropriate.
- Maintain inbound leads, ensuring prompt follow-up, proper CRM routing, and accountability through the sales process.
- Analyze campaign performance and continuously improve digital marketing ROI, website traffic, lead generation, and customer acquisition.