Sales Operations Coordinator

About the Role

The Sales Operations Coordinator provides operational and administrative support to the Sales organization by ensuring accurate execution of account maintenance, customer requests, reporting, and day-to-day sales support activities. This role enables Sales Managers to focus on customer relationships and revenue growth while maintaining high levels of customer service and operational excellence.

Responsibilities

• Account Administration
  • Perform customer item setup, SKU maintenance, and product updates in customer portals and internal systems.
  • Maintain customer records, pricing files, and account documentation.
  • Coordinate product transitions and assist with new item introductions.
  • Support customer compliance documentation and required forms.
• Sales Support
  • Assist Sales Managers with account maintenance and customer requests.
  • Support promotional setup and execution.
  • Complete online retail price checks and competitive monitoring.
  • Monitor iMAP pricing and escalate violations.
• Project Coordination
  • Coordinate assigned tasks for customer and internal projects.
  • Follow project timelines and communicate status updates.
  • Work cross-functionally with Marketing, Product Management, Customer Service, and Supply Chain to complete assigned deliverables.
• Tradeshow & Event Coordination
  • Manage end-to-end coordination for tradeshows and industry events, including logistics planning, booth setup requirements, product shipments, and vendor deadlines.
  • Coordinate product samples, marketing materials, and shipping timelines to ensure everything arrives on time and in order for each event.
  • Track event deadlines, registration requirements, and exhibitor submissions across multiple shows simultaneously during peak tradeshow season.
  • Serve as the internal point of coordination between Sales, Marketing, and Operations to align on event deliverables and ensure nothing is missed.
  • Maintain tradeshow calendar and post-event follow-up documentation.
• Operational Support
  • Maintain customer portals and digital assets.
  • Organize documentation and standard operating procedures.
  • Support trade shows, customer events, and special projects.
  • Other duties as assigned.

Travel up to 10%.

Qualifications

• Education & Experience
  • Bachelor's degree in Business, Marketing, Sales, or related field preferred.
  • 2+ years of experience supporting sales, customer service, retail operations, or analytics.
• Skills & Abilities
  • Strong organizational skills.
  • Excellent attention to detail.
  • Ability to manage multiple priorities.
  • Proficient in Microsoft Excel, PowerPoint, and Outlook.
  • Strong written and verbal communication.
  • Customer-focused mindset.
  • Demonstrates Wagner Values.