Sales Operations Analyst

Department: Commercial Operations
Reports To: Chief Information Officer (CIO)
Location: Chicago, Illinois

About the role

At American Wire Group (AWG), we are more than just a supplier—we are a trusted partner and industry leader in providing high-quality wire and cable, hardware, equipment, and accessories for the renewable energy, battery energy storage, data center, and utility markets. All of our products meet or exceed industry standards for performance and safety as well as strict quality control requirements. We also provide comprehensive services including cable management, application and engineering guidance, supply chain management, emergency services, and technical support. Strategically located in Pennsylvania, Texas, and California, AWG ensures seamless coverage across the nation and delivery in days – not weeks – for all of your wire and cable, hardware, equipment, and accessory needs! American Wire Group (AWG) is seeking a highly analytical, detail-oriented, and proactive Sales Operations Analyst to support the execution of our commercial growth strategy. This role serves as the operational backbone of the sales organization, ensuring data accuracy, pipeline visibility, CRM compliance, and commercial reporting across AWG/CWC business units.

Responsibilities

• Maintain the quality, accuracy, and completeness of customer, contact, account, and opportunity data within Spiro CRM and Dynamics 365.
• Ensure sales representatives close out or update activities and tasks.
• Support market mapping initiatives by collecting, validating, and organizing account data.
• Associate Microsoft Dynamics 365 quotes and orders with corresponding Spiro opportunities.
• Monitor pipeline health, opportunity aging, and next-step compliance.
• Track and monitor weekly sales activities and CRM compliance.
• Maintain target account lists and market segment classifications.
• Support account prioritization, share-of-wallet analysis, and whitespace opportunity identification.
• Maintain, and enhance Power BI/Spiro dashboards and commercial reports.
• Support executive presentations and leadership reviews with accurate commercial data and insights.
• Identify opportunities to improve sales workflows and operational efficiency.
• Support adoption and continuous improvement of AWG’s Sales App, Spiro and commercial technology ecosystem.
• Coordinates weekly sessions to review lost opportunities reports

Qualifications

• Bachelor’s degree in Business Administration, Finance, Marketing, Information Systems, Data Analytics, Supply Chain, or related discipline.
• 2–5 years of experience in Sales Operations, Commercial Operations, Business Analytics, CRM Administration, or a related field.

Skills

• Advanced Microsoft Excel
• Microsoft Power BI
• CRM Systems
• Microsoft Dynamics 365 (preferred)
• Spiro CRM (preferred)
• SQL (preferred)
• Microsoft Power Automate (preferred)

Benefits

This role offers a unique opportunity to contribute directly to AWG’s commercial transformation initiatives while working closely with executive leadership. The Sales Operations Analyst will play a key role in improving sales effectiveness and supporting growth.