Sales & Marketing Operations Manager

Key Responsibilities

• Strategic Planning
• Helps execute the Segment’s 3-year Strategy and Annual Brand Plans.
• Leverages customer strategies driven by the enterprise and financial reports to extrapolate strategic opportunities.
• Helps develop Category Playbooks and tactics (DSMP expectations).
• Helps prepare for Annual Planning with Segment sales following the Pan Newell corporate calendar.
• Helps identify new business opportunities and aligns resources to capture incremental opportunities.
• Helps with Commercial planning, development of commercial Innovation and execution of key segment initiatives.
• Works closely with enterprise leads on annual customer plans and the delivery of Joint Business Plans with top customers.
• Constantly monitors competitive activity, is an Industry expert
• Sales Execution
• Helps ensure Segment business plan execution and delivery.
• Identifies & understands Pan Newell Risks, opportunities and Sales Capability development. Escalates to Sr. Leadership where appropriate.
• Helps with the execution of Segment DSMP objectives:
• Helps define channel and customer product assortments to maximize shopper reach and Newell’s share of retailer’s assortments.
• Helps define online and physical store shelf standards, strategy, and key merchandising vehicles to maximize Newell’s share of the retailer’s shelf.
• PARTNER WITH BRAND MARKETING & FINANCE TO DEVELOP BRAND PRICE & PROMOTION STRATEGY TO DRIVE PRICE REALIZATION, WHILE MAINTAINING GROWING MARKET SHARE
• Helps with the execution of key Seasonal Drive Periods (i.e., Back to School, Micro-Seasons) to drive annual revenue, profitability, and market share.
• Helps prepare for the monthly S&OP Demand Review that informs the Segment’s 18-month demand outlook and continuously improve sales forecast accuracy.
• Helps prepare for the Monthly Business Review with Newell Corporate Leadership team where needed.
• Customer Strategy & Engagement
• Helps prepare for complex, high value customer negotiations to deliver mutually beneficial outcomes for segment and customers
• Helps with the development of all Global Sales Stories for the business segments top selling initiatives

Key Knowledge, Skills, & Experience

• Strong Financial Acumen, with demonstrated results of consistent P&L management and delivery.
• Well-developed Negotiation Strategy & Skills
• Strong knowledge in brand and category management.
• Experience working in diverse channels, customers, and marketplaces.
• Ability to translate market knowledge and insights.
• Proficiency in storytelling and developing selling stories.
• Strong category knowledge and ability to translate insights into action plans.
• Strong presentation and communication skills.
• Ability to collaborate with cross-functional teams.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5+ years in market planning, brand management, or related roles.
• Experience with a CPG or durable company is a plus.
• Advanced US retail customer knowledge.
• Experience working with syndicated POS and Panel data.
• Proven ability to partner with multiple teams in a matrixed organization to achieve results.
• Strong business acumen with the ability to influence different key players within an organization.
• Ability to travel 15% of the time.