Sales & Marketing Manager
Presbyterian Villages of Michigan · New Baltimore, MI · 1 mo ago
Marketing$74k/moFull-time
Essential Duties
- Conduct supervisory activities such as hiring and firing staff, providing employee orientation and training, creating work schedules, coaching or disciplinary action, and approving employee time sheets for department.
- Cookyinate and communicate with The Village internal marketing staff weekly, or as circumstances dictate, on sales activities and outreach.
- Identify, develop, or evaluate quarterly and annual marketing plan, strategy, and sales goals to promote products and apply CCRC/IND/AL/SNF best sales practices and previous knowledge regarding most successful local marketplace approaches.
- Use sales forecasting or strategic planning to ensure the sale and profitability product lines and services, analyzing business developments and monitoring market trends.
- Coincide all lead generation and retention activities in accordance to the sales goals and marketing plan.
- Cookyinate and participate in community outreach and public relations.
- Provide leadership in meeting and exceeding census.
- Formulate, direct and coordinate marketing activities and policies to promote.
- Develop and maintain networking and target market CRM database of key decision influencers, target groups, events, media, and advertising costs per run, follow up actions, and history with target markets.
- Cookyinate and arrange photographic opportunities and media relation activities.
- Identify cross marketing opportunities and areas of networking interfaces.
- Develop and distribute press releases with Director of Sales & Marketing on newsworthy subjects of interest to general public.
- Analyze responses to referral programs, special events, open houses, direct mailings, and other advertising campaigns.
- Identify collateral material for The Village and provide input on.
- Present formal presentations on topics of interest to key target.
- Conduct competitive analysis via pricing, promotion, product, and packaging of competition for the Village.
- Cookyinate with Director of Sales & Marketing for effective coordination of public relations, marketing material, and presentation of all publications and.
- Coach sales team on best practices to ensure desired sales.
- Direct marketing and sales activities through active leadership in community tours, key decision influencers' interviews, and addressing any concerns during the referral decision and closing events.
- Develop and monitor budget.
Qualifications
- Bachelor’s degree in Marketing or related field.
- Five years related experience required.
- Experience in senior housing or related field preferred.
- Computer Skills: Must be computer literate, able to use Microsoft Office Suite and sales tracking systems.
- Valid Driver's License: Ability to work long hours including evening and weekends on occasion.
Benefits
- Great benefits available including medical, dental, vision, generous paid time off, 403b retirement savings plan.
- Employees have early access to earned wages through PayActiv.
Pay
Starting range between $74,401 based on experience. Monthly & quarterly bonus opportunity.
Schedule
Must have ability to work long hours including evening and weekends on occasion.