Sales & Marketing Lead

About the role

We need someone to own how From The Forest meets the market: positioning, narrative, the first design partners, the first paying customers—and the systems that make it repeatable. We are building an agent orchestration platform, which, if we land it right, should sell itself. However, we need someone to help lead our search for early adopters who will join our paid pilot program. We are seeking a number of customers in each of our core market segments to ensure we are solving the right problems for the right users.

From The Forest is the parent company behind Orca—an agent orchestration platform for integrating AI agents into businesses' org charts alongside humans. We're early: the product is taking shape, the market is forming around it, and the story is still being written. This role exists because building the right thing is only half of it. The other half is finding the people it's right for, telling the story in language that lands, and turning conversations into commitments.

Responsibilities

• Direct outreach. Build and run outbound motions that start real conversations with the right buyers, not vanity activity.
• Listening sessions. Run structured customer calls to surface real pain points, language, and buying signals we can act on.
• Lead generation systems. Turn what works into repeatable pipelines across channels, with clear process and measurable output.
• Paid pilot customers. Find, qualify, and close early partners into paid pilots that validate product-market fit in our core segments.

Requirements

• You've sold technical products before. Ideally infrastructure, dev tools, or platform—something where the buyer reads the docs.
• You can write. Not "marketing copy"—actual prose that a smart person would read voluntarily. Most of our pipeline starts with the written word.
• Founder-shaped. You'd rather build the system than run someone else's. Comfortable doing the messy first version yourself before handing it to anyone.
• Honest seller. You don't oversell, you don't manipulate, and you walk away from bad fits. We'd rather lose a deal than win a wrong one.
• Async-first, written-first. Same operating model as the rest of the team.

What we're not looking for

• Pure brand/comms. We need someone who closes, not just someone who posts.
• Pure SDR/AE. We need someone who can build the strategy, not just execute on one.
• Someone who needs a fully-baked product to sell. The product will be in flight when you arrive.

Pay

Pre-funding. Likely equity-heavy with a modest base to start, scaling with revenue and the next raise. Value-for-value: the upside should match what you actually create.